Marketing Lead - India
Vestd
IndiaremotePosted 1 month ago
Skill Required
Marketing-LeadIndia-Marketing-ManagerGo-To-Market-LeadDigital-Marketing-ManagerDemand-Generation-ManagerLead-Marketing-ManagerMarketing-Team-LeadMarketing-LeaderMarketingEmail MarketingGoogle AdsautomationbuildingHubSpotwrittenSEOandGoAIFulltime
Key highlights
- Salary: Up to INR 40,00,000 depending on experience
- 12+ years of experience in leading the marketing function required
- Full-time, remote-first role in India with hybrid future possibility
- Employee Stock Ownership Plan (ESOP) included
- Start date: rolling applications with no fixed end date
- Reports directly to Bharat Soin
Role overview
Vestd is a leading sharetech platform for equity management, enabling businesses to manage share schemes, fundraising, and company secretarial services. This remote-first role leads the marketing function in India, scaling go-to-market strategy, brand awareness, and demand generation while working with sales, product, and UK leadership to accelerate growth. The successful candidate will own end-to-end marketing programs including GTM strategy, digital marketing, product marketing, marketing operations, partnerships, and budget management, with significant hands-on contribution expected in a fast-growing business.
Responsibilities
- Own the India go-to-market and brand - lead Vestd India brand transition across messaging, digital assets, campaigns, and customer touchpoints
- Drive demand generation and digital marketing - own website strategy, SEO, content roadmap, conversion optimisation, and plan integrated multi-channel campaigns (paid, organic, email, social, partner) building consistent qualified pipeline
- Lead product marketing - develop product positioning, messaging, and sales enablement assets, lead go-to-market launch campaigns for Vestd's equity management platform
- Own marketing operations and reporting - own HubSpot workflows, lead lifecycle management, lead scoring, campaign attribution, report on pipeline, campaign effectiveness, and ROI to India and UK leadership
- Drive partnerships, community, and budget - build high-impact partnerships with ecosystem players, industry bodies, investors, and strategic allies; lead corporate communications, executive thought leadership, PR, analyst and media relations, speaking opportunities, and flagship community initiatives including CXO roundtables and webinars; establish Vestd as category leader in equity management; own marketing budget, quarterly planning, and resource allocation
- Lead strategic planning - annual marketing planning, quarterly business reviews, budgeting, resource allocation, and investment prioritisation to maximise marketing ROI and support long-term business objectives
- Build marketing programmes that maximise visibility across AI search and generative discovery platforms
- Hands-on experience with HubSpot (or equivalent marketing automation platform), Google Ads, and LinkedIn Ads, including budget management and performance reporting
- Confident at optimising AI tools in day-to-day marketing work - for example content drafting, driving campaign awareness, or reporting automation
- Consistently deliver a pipeline of qualified leads while successfully executing the wider India go-to-market strategy
- Improve brand awareness, website performance, and campaign ROI
- Build meaningful partnerships and community engagement
- Implement effective marketing automation and reporting
- Ensure investments align with growth objectives and deliver measurable commercial outcomes
Requirements
- 12+ years of experience in leading the marketing function
- Build marketing programmes that maximise visibility across AI search and generative discovery platforms
- Proven track record across the full marketing mix - brand, qualified demand, content, paid media, and marketing operations - not just one specialism
- Build a marketing engine that consistently drives awareness, engagement and qualified demand
- Hands-on experience with HubSpot (or equivalent marketing automation platform), Google Ads, and LinkedIn Ads, including budget management and performance reporting
- Experience owning a marketing budget and reporting pipeline/ROI outcomes directly to senior leadership
- Confident at optimising AI tools in day-to-day marketing work - for example content drafting, driving campaign awareness, or reporting automation
- Impeccable attention to detail and a high degree of accuracy
- Outstanding written and verbal communication skills, with the ability to work effectively across UK and India teams and time zones
- You thrive working in a remote-first, distributed environment
- Remote-first within India. You must be primarily India-based and eligible to work in the country
- Build end-to-end go-to-market strategy, drive brand awareness and demand generation, work closely with sales, product, and leadership to accelerate growth
- Own the India GTM strategy in alignment with global marketing objectives
Nice to have
- Startup or scale-up experience, particularly building or launching a function in a new market
- Knowledge of shares, share schemes, or equity compensation
- Experience hiring and leading a marketing team
- Experience marketing to SME founders, finance leaders, or similar B2B audiences
- Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm
- Adaptable - open to taking on responsibilities beyond the defined role as needed
- Passionate about contributing to a culture of innovation, collaboration, and continuous improvement
- Embraces technology to improve processes and drive efficiency
Benefits
- Salary: Up to INR 40,00,000 depending on experience, plus equity
- Employee Stock Ownership Plan (ESOP) after the qualifying period
- 25 days annual leave plus one extra day per year of service (up to five days)
- Flexible environment to help you achieve the best work/life balance
- Monthly recognition scheme
- Support with home working equipment
- Personal training and development budget
- Private medical insurance after the qualifying period
- Team retreats held twice a year, including overnight stays
- Great team ethos with regular team and company socials
- Hardware and software provided for remote work
- BreatheHR named Vestd one of the 'Top 3 Companies in the UK for Company Culture'
- Company is a B Corp-certified company
Additional details
- Reports to: Bharat Soin
- Location: Remote working (India-based)
- Hybrid working may be an option in the future
- Hours: Full-Time, IST 9:30am-6.30pm
- Role: Marketing Lead - India
- Internal job ref. ML-IN-08-2026
- Originally posted on Himalayas
- We are currently a remote-first organisation
- Company founded by Ifty Nasir
- Vestd's big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030
- We are all about inclusion and fairness for our customers and our team
- We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards
- All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future
- Accepting rolling applications for this role with no fixed end date
- Selection process: Apply online, 20-minute screening call, 45-minute interview with hiring manager and team member, task-based assignment, 45-minute team cultural interview, 30-minute interview with CEO
- We record our interviews. These recordings are only viewed by the hiring team and once a role is filled, all recordings are deleted. We do not share any candidate information with anyone outside of Vestd at any time
- We wish to recruit people who are passionate about working in a diverse environment and who will support us to ensure that all colleagues are supported and included while working with us
- Research shows that while men are likely to apply when they meet 60% of a job's requirements, women and individuals from underrepresented groups often apply only when they meet every criterion
- Research shows we value transferable skills and the unique perspectives that diversity brings
- Candidate experience is important to us - please get in touch if you require any information or support during the application process or need to ask for any adjustments
- When a role is filled, we will contact all other applicants to let them know
- We are committed to making our candidate experience as inclusive as we can
- We aim to complete the selection process as efficiently as possible
- Happy employees make for happy customers, as demonstrated in our five-star reviews
- Vestd's excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud's Fintech50
- You must have an appropriate desk/table and chair, with a reliable internet connection
- Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm
- Adaptable - open to taking on responsibilities beyond the defined role as needed