Lead Manager – Marketing Automation and Lifecycle Marketing
Epiq
IndiaremotePosted 16 days ago
Skill Required
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Key highlights
- Requires 7+ years of experience in marketing automation, lifecycle marketing, or related MarTech roles.
- Needs strong experience across B2B and B2C markets with exposure to APAC and EMEA regions.
- Must be proficient with Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, and similar CRM-integrated platforms.
- Ability to leverage Generative AI tools such as Clay.ai for campaign personalization and efficiency.
- Provides enterprise-wide learning and mobility programs for professional growth.
- Offers flexible work arrangements recognized externally.
Role overview
At Epiq, the Lead Manager – Marketing Automation and Lifecycle Marketing leads campaign automation, customer journey orchestration, and MarTech transformation across global B2B and B2C markets. The role focuses on building scalable marketing operations, driving engagement and pipeline growth, and applying AI and automation to deliver measurable impact.
Responsibilities
- Lead the reporting and optimization of global marketing automation programs across email, lifecycle, nurture, and multi-channel campaigns.
- Manage campaign operations across platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo.
- Develop and execute customer journey strategies, audience segmentation models, lead nurturing programs, and CRM-integrated campaigns.
- Deliver data-driven campaign strategies and improve marketing performance.
- Train and support team members on marketing automation campaign setup, troubleshooting, reporting, and performance improvement.
- Use reporting, analytics, and campaign insights to improve open rates, click-through rates, engagement, and conversion performance.
- Apply Gen AI and automation tools such as Clay.ai to improve operational efficiency, campaign personalization, and business outcomes.
Requirements
- 7+ years of experience in marketing automation, lifecycle marketing, campaign operations, or MarTech-driven marketing roles.
- Strong experience working across B2B and B2C environments, with exposure to global markets including APAC and EMEA.
- Hands-on experience with Salesforce Marketing Cloud, Pardot, Eloqua, HubSpot, Marketo, Outreach, and CRM-integrated campaign execution.
- Proven experience managing high-volume, multi-channel campaign operations and customer engagement programs.
- Experience collaborating with cross-functional marketing, sales, analytics, and technology stakeholders.
Nice to have
- Salesforce Certified Pardot Consultant
- Salesforce Marketing Cloud Email Specialist
- Salesforce Certified Administrator
- Salesforce Data Cloud Consultant
- Salesforce AI Associate
Benefits
- Enterprise-wide learning and mobility programs
- Flexible work arrangements recognized externally
- Values-driven culture emphasizing integrity and inclusion
Additional details
- Complies with equal employment opportunity laws and prohibits unlawful discrimination
- Offers flexible work arrangements recognized externally
- Promotes a values‑driven culture centered on integrity and inclusion
- Leader Development: builds and develops inclusive, high‑performing teams
- Talent Pipeline: focuses on building a strong talent pipeline
- Collaboration: fosters relationships and removes collaboration barriers
- Partnerships: builds trust‑based partnerships and celebrates cross‑team success
- Change Management: prepares for disruptions with strong change management capabilities
- Performance Standards: sets and reinforces performance standards to drive results
- Proficiency with multiple marketing automation platforms (Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, etc.)