Senior Analyst, Analytics and Insights (Programmatic)
Zeta Global
Bengaluru, Karnataka, IndiaPosted 2 months ago
Skill Required
Data Science & AnalyticsEngineeringStatisticsEmbedded CTableauwrittenTestNGPythondesignVBASQLAI
Key highlights
- Shift Timing: BST Time Zone
- Experience Required: 2+ years
- Education: Bachelors degree or equivalent experience
- Company Status: Publicly traded (NYSE: ZETA)
- Key Requirement: Extensive experience with SQL and Excel
- Industry: Digital Media/Programmatic Analytics
Role overview
The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. For external customers, analysts partner with Sales and Customer Success teams to monitor optimization platforms, design Real-time Brand Optimization surveys, and lead marketing strategy discussions, while providing feedback to Product and Engineering teams to improve programmatic campaign effectiveness. Zeta Global is a data-powered marketing technology company (NYSE: ZETA) founded in 2007 by David A. Steinberg and John Sculley. The company utilizes a proprietary data set of 2.4B+ identities and Artificial Intelligence via the Zeta Marketing Platform (ZMP) to help enterprise brands acquire, grow, and retain customers through data-driven engagement.
Responsibilities
- Partner with Sales and Customer Success teams to monitor our optimization platform.
- Design Real-time Brand Optimization surveys.
- Introduce humanly designed segments to boost model exploration and learning.
- Deliver actionable insight presentations and lead marketing strategy discussions with clients.
- Provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns.
- Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights.
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
- Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives).
- Reviewing performance of models across revenue, performance, and pacing.
- Design and implement tests to evaluate model and feature performance.
- Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
- Develop innovative measurement tools and solutions.
- Consult with clients regarding development & alignment of marketing programs across on-line channels.
- Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts.
- Part of internal team discussions to help set up campaigns for success.
- Communicate campaign optimization results to clients to prove value against original business goals.
Requirements
- 2+ years of working experience in a similar role.
- Extensive experience with SQL and Excel/pivot tables.
- Experience in a digital media/Programmatic analytics role.
- Experience pulling & putting together audience insights and campaign wrap reports.
- A great communicator who is able to convey complex technical features in simple terms to both internal teams and clients.
- Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
- Able to multitask and prioritize among several high-profile clients.
- Have a high degree of creativity, attention to detail, self-motivation, and drive.
- Eagerness to work in a startup team environment that will be rapidly changing.
- Enthusiastic team player with a penchant for collaboration and knowledge sharing.
- Willingness to do whatever it takes to get the job done.
- Nerdy but loveable.
- Data driven, technical, self-starting and curious.
- Excellent presentation/visualization/storytelling skills with PowerPoint.
- Excellent diagnostic skills.
- Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
- Professional oral and written communication skills.
- Client-facing experience.
- Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.
Nice to have
- Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
Additional details
- Shift Timing – BST Time Zone
- Zeta Global was founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola.
- The Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence.
- Publicly traded on the New York Stock Exchange (NYSE: ZETA).
- Features Athena by Zeta™, a superintelligent, conversational agent embedded in ZMP.
- Company website for news: https://zetaglobal.com/press-news/