Performance Marketeer
Exalate
WorldwideremotePosted 1 month ago
Skill Required
Performance-MarketingDigital-MarketingB2B-MarketingGrowth-MarketingPaid-AdvertisingPerformance-MarketerPerformance-Marketing-SpecialistPerformance-Marketing-JobsMarketingGoogle AnalyticsGoogle AdsContent MarketingMeta AdsdebuggingHubSpotwrittenLookerdesignSemrushFigmaCanvaDesign PatternsJiraSEOConversion OptimizationAIFulltime
Key highlights
- Estimated salary around $2500 USD per month
- 1-2 years of B2B SaaS experience required
- Manage a six-figure budget
- Work with AI-driven marketing tools
Role overview
You will manage Exalate’s paid growth engine to drive business growth and brand lift. This role requires a hands-on, detail-oriented marketer who is data-savvy, creative, and curious about the latest marketing innovations—especially in the fast-evolving AI space. If you like short feedback loops and visible impact, you will feel at home here.
Responsibilities
- Audit and maintain all paid channels in good shape. Keep naming conventions, budgets and audiences tidy so spend can shift to winners - quickly.
- Design and launch campaigns
- Build and optimize Search, Display, and retargeting in Google & Bing Ads.
- Design and manage LinkedIn campaigns: Conversation Ads, Sponsored Content, and Lead-Gen Forms
- Audience segmentation by job title, company size and matched lists
- Account-based retargeting for high-value prospects
- Run Meta campaigns: Retarget website visitors and in-platform engagers.
- Test look-alike audiences and conversion-focused objectives
- Rotate static, carousel, and short-form video creatives
- Launch Reddit ads: Target relevant subreddits for developers and IT teams
- Experiment with conversation and promoted-post formats
- Capture early-funnel interest and feed remarketing pools
- Measure everything: Create a full tagging plan with UTMs, GA4 events and GTM triggers so every click maps to the pipeline.
- Maintain a Looker Studio dashboard that shows spend, CPL, CAC and qualified demos each week.
- Create and refine assets: Write clear, benefit-led ad copy.
- Brief designers on static or motion creatives and make quick edits yourself when speed matters.
- Run constant experiments: Launch at least two controlled tests each month on audience, creative or landing page.
- Record hypothesis, result and next step to grow a living growth playbook.
- Collaborate closely with product marketing, CRO, content, and brand teams to align campaign messaging and objectives.
- Share keyword and funnel insights with SEO and content teams.
- Sync paid-media events into HubSpot so closed-won deals trace back to campaigns.
- Work closely with and report to the Head of Marketing and Growth Ops to ensure that our paid channel contributes to our overall business objectives - growth.
Requirements
- One to two years of hands-on experience in B2B SaaS - Google Ads, LinkedIn, and Meta
- Working knowledge of GA4 and GTM, including event setup and debugging
- Strong communication, team collaboration, and project management skills
- Basic SEO and copywriting knowledge: recognize search intent, structure a page and explain how organic and paid support each other. Willingness to create the first draft and messaging for campaigns.
- Fluent in written and spoken English at a minimum B2 level
- Solid grasp of CTR, CPL, CAC and the LTV-to-CAC ratio
Nice to have
- Reddit experience
- Figma or Canva (plus)
Benefits
- Work with a dynamic, cross-functional growth team focused on real impact.
- Grow fast in your domain. We help you along the way with providing you with the right tools and exposing you to the most recent marketing technologies and AI-driven tools.
- A culture that values curiosity, humility, and continuous learning.
Additional details
- We’re a fast-growing SaaS B2B integration solution focused on connecting different ITSM tools and task management systems. Our marketing team thrives on innovation, agility, and quick data-driven decision-making. We are looking to add a technical performance marketer to our team, who is eager to learn, experiment, and help scale our paid channels while strengthening our brand.
- Tool stack: Google Ads Editor, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads Dashboard, Google Tag Manager, GA4, Looker Studio, HubSpot, Google Sheets, Microsoft Clarity, Google Search Console, Ahrefs, Supermetrics, Jira (basic knowledge for project management), Slack (virtual office)
- Originally posted on Himalayas