Principal Product Manager, Marketing Technology
Okta
Bengaluru, IndiaPosted 1 month ago
Skill Required
BT Go To Market Technology-173Product ManagerEngineeringSalesforcedesigningbuildingHubSpotDevOpsCloudGenerative AIIAMRAGGoAIMachine Learning
Key highlights
- 10+ years in product management, with 1+ years shipping AI/ML products in production
- Deep MarTech experience across Adobe Experience Platform, Marketo, and Salesforce
- Comprehensive benefits package including health insurance, retirement contributions, flexible time off, and parental leave
- Hybrid work model (#LI_Hybrid)
- Opportunity to work as Customer Zero, shaping Okta's own GTM motion and informing customer-facing products
- Global team distributed across the US and India
Role overview
Okta secures AI by building trusted, neutral infrastructure that enables organizations to safely embrace this new era. The Digital Platform team, distributed across the US and India, is responsible for the integration and infrastructure layer connecting Adobe Experience Cloud to Okta's marketing technology and analytics stack. As the Principal Product Manager for Marketing Technology AI, you will own the strategy and roadmap for Adobe Experience Platform and AI agentic capabilities, transforming how Demand Generation, Marketing Operations, Sales Operations, and IT teams work across the GTM stack. This role involves building AI-native MarTech products, from zero-to-one innovations to scalable platform services, while balancing rapid experimentation with disciplined governance.
Responsibilities
- Discover and validate AI-native MarTech use cases that close ecosystem gaps before they become shadow IT
- Build and ship AI-native experiences across the GTM stack — agents, copilots, and workflow automation that span DevOps and Content Operation swimlanes
- Define the human-in-the-loop gates, measurement contracts, and governance policies that make autonomous AI writes safe in production
- Scale proven zero-to-one wins into reusable, configuration-driven agent capabilities— so adding a new AI workflow becomes a configuration change, not a new build
- Own the AI product development lifecycle end-to-end — from discovery and campaign intent through prototype, build, launch, monitor, and iterate — and partner with Digital, TDI, and Adobe to drive adoption
- Define quality and safety metrics, evaluate AI performance against measurement contracts, and translate outcomes into clear business impact for the GTM organization
Requirements
- 10+ years in product management, with 1+ years shipping AI/ML products in production
- Track record taking products from idea → MVP → broad adoption inside a complex enterprise stack
- Deep MarTech experience across Adobe Experience Platform, Marketo, and Salesforce, with working knowledge of adjacent systems (Real-Time CDP, Common Room, Gong, 6sense, Demandbase, Adobe Target)
- Experience building AI-powered products with LLMs, agents, RAG, and Model Context Protocol (MCP) integrations
- Strong understanding of AI capabilities — and clear judgment for where they actually solve real MarTech problems vs. where they don't yet belong
- Experience designing AI evaluation frameworks, quality benchmarks, and safety guardrails for autonomous and semi-autonomous workflows
- Fluency with B2B data governance
- Ability to balance speed and rigor, knowing when to experiment and when to standardize a capability into the platform
- Excellent cross-functional leadership across Marketing, IT, and engineering — and storytelling skills that make platform work visible to executive stakeholders
- User empathy and the ability to translate complex MarTech workflows (campaign execution, account-based experiences, buying-group lifecycle) into simple operator experiences
- A bias for closing ecosystem gaps proactively — anticipating shadow IT before it appears, not reacting to it after the fact
Nice to have
- Familiarity with responsible AI principles and enterprise compliance (GDPR, regional B2B privacy regimes)
- Understanding of AI operational economics — cost, latency, and quality tradeoffs across LLM providers and inference patterns
- Experience with agentic system design and Model Context Protocol (MCP) server architecture
- Working knowledge of Account-Based Experience (ABX) frameworks, buying-group lifecycle management, and account-level intent signal aggregation
- Background in B2B SaaS, enterprise security, or identity
Benefits
- Customer Zero Impact: Build AI-native MarTech inside Okta first — every product you ship reshapes how Okta runs its own go-to-market motion and informs what we bring to market for customers
- Ecosystem Leverage: Every enterprise integration you ship is a reason a team doesn't spin up a bespoke single use tool. Your impact is measurable, durable, and strategic — not headcount-bound
- AI + MarTech Leadership: Work at the intersection of identity, AI, and go-to-market — three of the most consequential domains in enterprise software today
- Amazing Benefits
- Making Social Impact
- Fostering Diversity, Equity, Inclusion and Belonging at Okta
- Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs
- Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live
- Comprehensive benefits package including health insurance, retirement contributions, flexible time off, and parental leave in accordance with our applicable plans and policies
Additional details
- The Digital Platform team is a global organization distributed across the US and India, responsible for the integration and infrastructure layer that connects Adobe Experience Cloud to the rest of Okta's marketing technology, and analytics stack
- The team owns Adobe Experience Platform (AEP) architecture, data collection infrastructure, AEM platform services, and the integration portfolio — including the MCP server architecture, LLM provider integrations, and AI agent infrastructure that power AI-native marketing experiences across the company
- The team partners closely with Marketing, IT, DevSecOps, and Adobe to extend platform capabilities, govern data, and deliver scalable AI-driven experiences to the GTM organization
- The work is strategic and product-driven: anticipating capability gaps, evaluating new tools and integrations, and building the connective tissue that keeps the broader ecosystem unified and well-governed
- Within Technology, Data & Intelligence (TDI), we operate as Customer Zero — designing and delivering AI-powered MarTech products that reshape how Okta runs its own go-to-market motion and inform what we bring to market for our customers
- As the Principal Product Manager for Marketing Technology AI, you'll act as the Platform Product Owner for AI and integrations — owning the strategy and roadmap for Adobe Experience Platform and the agentic capabilities layered on top of it
- Your portfolio includes our MCP (Model Context Protocol) server architecture, LLM provider integration, AI agent orchestration, and the AI-driven product development lifecycle that powers GTM execution end-to-end
- Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time
- With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business
- More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers
- Compensation will be commensurate with your skills, qualifications, and experience, and aligned to Okta's India market bands. The total package includes equity (where applicable), bonus, and a comprehensive benefits package
- Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws
- If reasonable accommodation is needed to participate in the job application or interview process, or to complete any part of onboarding, please use the form linked from our careers site to request an accommodation
- Okta is committed to complying with applicable data privacy and security laws and regulations
- Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one
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- #LI_Hybrid