Performance Marketing Lead
KodeKloud
IndiaremotePosted 2 months ago
Skill Required
Performance-MarketingPaid-MarketingGrowth-MarketingDigital-MarketingPerformance-Marketing-LeadSenior-Performance-Marketing-ManagerSenior-Manager-Performance-MarketingSenior-Performance-MarketerPerformance MarketinganalyticalbuildingTestNGdesignDevOpsCloudandAIFulltime
Key highlights
- 6+ years of performance/paid marketing experience required.
- Direct P&L accountability with a goal of 3‑4x ROAS.
- Hands‑on ownership of Google and Meta at scale.
- 100% remote work culture.
- Experience with experimental channels such as Reddit and X is preferred.
- Marketing to technical/SaaS audiences is a strong plus.
Role overview
Responsibilities
- Own end-to-end paid strategy, budget allocation, and P&L across Google, Meta, and experimental channels such as Reddit and X, with accountability for a stabilized 3 to 4x ROAS.
- Rebuild the paid account architecture from scratch, including logical campaign structuring, audience segmentation, and clear separation of awareness versus mid-funnel conversion campaigns.
- Lead the agency-to-in-house transition, taking over the current agency’s scope and building internal processes, playbooks, and reporting from the ground up.
- Set and monitor the core metrics, including ROAS, CAC, paid sign-ups, and mid-funnel conversion, and report forecasts and results to leadership on a regular cadence.
- Run structured experimentation on new channels, audiences, and formats, cutting what doesn’t hit the ROAS bar and scaling what does.
- Partner with content, design, product, and lifecycle teams to align paid campaigns with launches, offers, and the broader funnel.
- Own landing page and conversion strategy for paid traffic, working with design and web to lift conversion rates and reduce CAC.
- Own the paid creative testing loop, systematically experimenting with hooks, formats, visuals, and messaging angles, then scaling the variations that lift ROAS and retiring fatigued ones.
- Partner with design and content to keep a steady pipeline of fresh ad creative, using performance data to guide each new round of concepts and iterations.
- Manage budget pacing across channels, forecasting spend and reallocating toward the highest-performing campaigns.
Requirements
- 6+ years in performance or paid marketing, with hands-on ownership of Google and Meta at scale, and ideally experience with experimental channels like Reddit and X.
- Proven track record of hitting and stabilizing ROAS and CAC targets while managing significant paid budgets with direct P&L accountability.
- Deep expertise in account architecture, audience segmentation, and full-funnel campaign design across awareness and conversion.
- Strong analytical skills across forecasting, attribution, budget pacing, and reporting to leadership.
- Comfort partnering with creative, content, and product teams to turn briefs into high-performing campaigns.
Nice to have
- Experience marketing to engineers, DevOps, Cloud, or AI practitioners, or to technical or SaaS audiences, is a strong plus.
Benefits
- 100% remote culture – work from anywhere, anytime.
- Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning.
- Opportunity to shape the voice of a fast-growing global brand.
- Collaborative, fast-paced, and creative work environment.
Additional details
- Paid channels deliver a stabilized 3 to 4x ROAS with predictable, efficient CAC.
- The paid function is fully in-house, with clear processes, playbooks, and reporting owned by the team.
- Budget is consistently allocated toward the highest-performing channels, campaigns, and formats.
- New channels and experiments are tested rigorously, with winners scaled and underperformers cut quickly.
- Leadership has clear, reliable visibility into paid forecasts, spend, and results.