Digital Marketing Specialist

Digital Marketing SpecialistAbout Kan Universal Private Limited Kan Universal Private Limited is a leading LED Display Solutions company established in 2010, specializing in Indoor & Outdoor LED Video Walls, Digital Signage, Rental LED Screens, Control Systems, and Customized Display Solutions. We provide end-to-end solutions including consultation, installation, commissioning, and maintenance for corporate, retail, government, education, hospitality, and event industries. We foster a collaborative, innovation-driven environment where creativity, ownership, and continuous learning are valued. Job Title Digital Marketing Specialist Job Type: Full-Time Work Mode: On-site Location: Kan Universal Private Limited Basement, 367, Kothi Wala Bagh, Bharat Nagar, Ashok Vihar Phase-IV, New Delhi – 110052 Experience: 2–5 Years Job Description We are looking for a creative and data-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that increase brand awareness, website traffic, and qualified leads for our LED display solutions. You will manage digital campaigns, social media, SEO, paid advertising, content marketing, email marketing, and analytics while working closely with sales and product teams to achieve business goals. Roles & Responsibilities ●    Develop and execute digital marketing strategies. ●    Manage SEO, SEM, Google Ads, Meta Ads, and performance marketing campaigns. ●    Manage LinkedIn, Facebook, Instagram, YouTube, and other social media platforms. ●    Create blogs, website content, landing pages, email campaigns, product content, and social media posts. ●    Optimize website performance and search rankings. ●    Conduct keyword research, competitor analysis, and market research. ●    Monitor campaigns using Google Analytics, Search Console, and Tag Manager. ●    Track KPIs and prepare weekly/monthly performance reports. ●    Coordinate with sales, product, and design teams. ●    Improve lead generation, customer engagement, and brand visibility. Requirements ●    2–5 years of Digital Marketing experience. ●    Strong knowledge of SEO, SEM, PPC, Performance Marketing, and Social Media Marketing. ●    Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager. ●    Experience in content marketing, email marketing, and campaign management. ●    Excellent communication, analytical, and project management skills. ●    Ability to manage multiple projects in a fast-paced environment. ●    Experience in B2B marketing is preferred. ●    Experience in the LED, AV, Electronics, or Technology industry is an advantage. Qualifications ●    Bachelor's degree in Marketing, Business, Communications, or a related field. ●    Google Ads, Google Analytics, Meta Blueprint, or HubSpot certifications are preferred. Technical Skills ●    Digital Marketing ●    SEO & SEM ●    Performance Marketing ●    Google Ads ●    Meta Ads ●    Google Analytics 4 (GA4) ●    Google Tag Manager ●    Google Search Console ●    Social Media Marketing ●    Content Marketing ●    Email Marketing ●    WordPress ●    Canva ●    Microsoft Excel ●    Google Sheets Soft Skills ●    Communication ●    Creativity ●    Analytical Thinking ●    Problem Solving ●    Time Management ●    Team Collaboration ●    Attention to Detail Key Performance Indicators (KPIs) ●    Qualified Lead Generation ●    Website Traffic Growth ●    Organic Search Rankings ●    Cost Per Lead (CPL) ●    Return on Ad Spend (ROAS) ●    Conversion Rate ●    Social Media Growth & Engagement ●    Campaign ROI ●    Brand Visibility Why Join Kan Universal? ●    Work with one of India's growing LED Display Solution companies. ●    Manage high-impact digital marketing campaigns. ●    Collaborative and innovation-driven work environment. ●    Excellent learning and career growth opportunities. ●    Exposure to large-scale commercial, government, retail, and event projects.