Full Stack Engineer
Pavago
IndiaremotePosted 1 month ago
Skill Required
Full-Stack-EngineeringSoftware-EngineerMartechAd-Tech-EngineerAI-EngineeringFull-Stack-EngineerFull-Stack-Web-DeveloperFull-Stack-DeveloperFull-Stack-Product-EngineerFull-Stack-Software-EngineeringFull-Stack-JavaScript-EngineerFull-Stack-Software-DeveloperFull Stack DeveloperPerformance Marketingsoftware engineeringEngineeringautomationdevelopingMeta AdsNext.jsbuildingHubSpotPythonOpenAPIReactAPIsiOSandAIFulltime
Key highlights
- Full-time, remote position
- 4–6+ years of hands-on software engineering experience required
- Must have experience with React, Next.js, Python, Meta CAPI, and CRM integrations (GoHighLevel, Close, HubSpot)
- Active use of AI tools in day-to-day engineering work is required
- Fully remote with significant autonomy
- Strong builder mindset with a bias toward execution required
Role overview
Pavago is hiring a hands-on Full Stack Engineer for one of its clients — a fast-growing marketing agency serving 150+ home service businesses. This is a builder role focused on building internal tools, marketing technology, AI-powered workflows, and automation systems. The engineer will work directly across full-stack application development, marketing data and attribution, Meta Pixel & Conversion API (CAPI), CRM integrations, and AI-powered marketing systems, collaborating closely with leadership, media buyers, and operators to turn operational challenges into production-ready solutions.
Responsibilities
- Build and deploy production-ready internal tools using Next.js, React, and Python
- Develop marketing dashboards, reporting systems, internal operational tools, and workflow automation
- Replace repetitive manual processes with scalable software solutions
- Build reliable systems used directly by media buyers and operational teams
- Implement and optimize Meta Pixel and Meta Conversion API (CAPI)
- Manage event tracking, event deduplication, and conversion attribution
- Handle offline conversion syncing
- Build data pipelines connecting ad platforms, backend systems, CRMs, and reporting dashboards
- Ensure campaign data remains accurate and actionable
- Support reporting across metrics such as ROAS, CPL, CAC, conversion rates, and lead quality
- Build integrations with CRM platforms such as GoHighLevel, Close CRM, HubSpot, and similar platforms
- Connect the full lead lifecycle: lead capture, CRM entry, lead routing, follow-ups, pipeline progression, and conversion tracking
- Build automations using APIs and webhooks
- Sync CRM outcomes back to advertising platforms for attribution and optimization
- Maintain data consistency across CRM, marketing, and reporting systems
- Integrate AI into real-world marketing workflows
- Work with APIs such as OpenAI and similar AI platforms
- Build AI-powered systems for ad copy generation, creative generation workflows, lead scoring, lead qualification, campaign analysis, and automated reporting and insights
- Embed AI capabilities into production marketing and operational systems
- Identify opportunities to reduce manual work through intelligent automation
- Ship working solutions quickly and iterate based on real-world usage
- Work directly with media buyers to identify campaign bottlenecks
- Troubleshoot technical issues affecting tracking, attribution, CRM workflows, reporting, and lead conversion
- Continuously improve internal systems based on campaign data and team feedback
Requirements
- 4–6+ years of hands-on software engineering experience
- Strong full-stack development experience with React, Next.js, and Python
- Proven experience building and deploying production-level applications or internal tools
- Strong experience with APIs, webhooks, system integrations, and automation workflows
- Active use of AI tools in day-to-day engineering work
- Hands-on experience in a marketing, advertising, or ad-tech environment
- Experience with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution
- Experience building marketing dashboards or reporting systems
- Hands-on CRM integration experience with platforms such as GoHighLevel, Close, and HubSpot
- Experience automating lead capture, lead routing, pipeline management, and conversion tracking
- Experience connecting advertising platforms with CRM systems for attribution and reporting
- Strong builder mindset with a bias toward execution
Nice to have
- Performance marketing agency experience
- Experience supporting high-volume paid advertising campaigns
- Understanding of ROAS, CPL, CAC, conversion rates, and lead quality
- Experience with Zapier, Make, or similar automation platforms
- Understanding of marketing data pipelines
- Familiarity with attribution challenges related to iOS privacy changes, browser tracking limitations, and server-side tracking
- Experience developing AI-powered internal tools
Benefits
- Fully remote work environment
- Significant autonomy
- Work across software engineering, AI, and ad tech
- High ownership over internal products and systems
- Direct collaboration with leadership and performance marketing teams
- Opportunity to build AI systems used in real production workflows
- Build technology directly tied to marketing performance and revenue
Additional details
- Position Type: Full-Time
- Remote with U.S. Business Hours – EST
- The agency serves 150+ home service businesses
- Interview Process: Initial Application Review, Spark Hire Intro Video, Video Interview with Pavago Recruiter, Client Interview, Offer & Background Verification
- Key Metrics for Success: Internal tools actively adopted by media buyers and operators; accurate Meta Pixel/CAPI tracking and attribution; reliable CRM and advertising-platform data synchronization; reduction in manual marketing and operational workflows; faster campaign reporting and execution; improved lead tracking and conversion visibility; successful deployment of AI-powered workflows; reliability and scalability of production systems