Posted today · be early
Full Stack Engineer
Pavago
IndiaremotePosted today
Skill Required
Full-Stack-EngineeringSoftware-EngineerMartechAd-Tech-EngineerAI-EngineeringFull-Stack-EngineerFull-Stack-Web-DeveloperFull-Stack-DeveloperFull-Stack-Product-EngineerFull-Stack-Software-EngineeringFull-Stack-JavaScript-EngineerFull-Stack-Software-DeveloperFull Stack DeveloperPerformance Marketingsoftware engineeringEngineeringautomationdevelopingMeta AdsNext.jsbuildingHubSpotPythonOpenAPIReactAPIsiOSandAIFulltime
Key highlights
- 4–6+ years of hands-on software engineering experience required.
- Fully remote environment with significant autonomy offered.
- Experience with Meta Pixel and/or Conversion API (CAPI) required.
- Work across software engineering, AI, and ad tech.
- Build technology directly tied to marketing performance and revenue.
- Strong builder mindset with a bias toward execution essential.
Role overview
Pavago represents a fast-growing marketing agency serving 150+ home service businesses seeking a hands-on Full Stack Engineer to build internal tools, marketing technology, AI-powered workflows, and automation systems. This builder role involves direct collaboration with leadership, media buyers, and operators to develop production-ready systems that improve campaign performance, lead conversion, and operational efficiency. Key areas include full-stack development with Next.js, React, and Python; marketing tracking and attribution via Meta Pixel and Conversion API; CRM integrations and lead lifecycle automation; AI integration using OpenAI and similar platforms; and rapid iteration based on real-world usage.
Responsibilities
- Build and deploy production-ready internal tools using Next.js, React, Python.
- Develop marketing dashboards, reporting systems, internal operational tools, workflow automation.
- Replace repetitive manual processes with scalable software solutions.
- Build reliable systems used directly by media buyers and operational teams.
- Implement and optimize Meta Pixel, Meta Conversion API (CAPI).
- Manage event tracking, event deduplication, conversion attribution.
- Build data pipelines connecting ad platforms, backend systems, CRMs, reporting dashboards.
- Ensure campaign data remains accurate and actionable.
- Support reporting across metrics such as ROAS, CPL, CAC, conversion rates, lead quality.
- Build integrations with CRM platforms such as GoHighLevel, Close CRM, HubSpot, similar platforms.
- Connect the full lead lifecycle: lead capture, CRM entry, lead routing, follow-ups, pipeline progression, conversion tracking.
- Build automations using APIs and webhooks.
- Sync CRM outcomes back to advertising platforms for attribution and optimization.
- Maintain data consistency across CRM, marketing, and reporting systems.
- Integrate AI into real-world marketing workflows using APIs such as OpenAI and similar AI platforms.
- Build AI-powered systems for ad copy generation, creative generation workflows, lead scoring, lead qualification, campaign analysis, automated reporting and insights.
- Embed AI capabilities into production marketing and operational systems.
- Identify opportunities to reduce manual work through intelligent automation.
- Ship working solutions quickly and iterate based on real-world usage.
- Work directly with media buyers to identify campaign bottlenecks.
- Troubleshoot technical issues affecting tracking, attribution, CRM workflows, reporting, lead conversion.
- Continuously improve internal systems based on campaign data and team feedback.
Requirements
- 4–6+ years of hands-on software engineering experience.
- Strong full-stack development experience with React, Next.js, Python.
- Proven experience building and deploying production-level applications or internal tools.
- Strong experience with APIs, Webhooks, System integrations, Automation workflows.
- Active use of AI tools in day-to-day engineering work.
- Hands-on experience in a marketing, advertising, or ad-tech environment.
- Experience with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, attribution.
- Experience building marketing dashboards or reporting systems.
- Hands-on CRM integration experience with platforms such as GoHighLevel, Close, HubSpot.
- Experience automating lead capture, lead routing, pipeline management, conversion tracking.
- Experience connecting advertising platforms with CRM systems for attribution and reporting.
- Strong builder mindset with a bias toward execution.
Nice to have
- Performance marketing agency experience.
- Experience supporting high-volume paid advertising campaigns.
- Understanding of ROAS, CPL, CAC, conversion rates, lead quality.
- Experience with Zapier, Make, similar automation platforms.
- Understanding of marketing data pipelines.
- Familiarity with attribution challenges related to iOS privacy changes, browser tracking limitations, server-side tracking.
- Experience developing AI-powered internal tools.
Benefits
- Build technology directly tied to marketing performance and revenue.
- Work across software engineering + AI + ad tech.
- High ownership over internal products and systems.
- Direct collaboration with leadership and performance marketing teams.
- Opportunity to build AI systems used in real production workflows.
- Work with marketing operations supporting 150+ home service businesses.
- Fully remote environment with significant autonomy.
Additional details
- Full Stack Engineer (Next.js, React, Python, AI & Marketing Tech) – Remote | EST Hours
- Position Type: Full-Time, Remote
- Working Hours: U.S. Business Hours – EST
- Interview Process: Initial Application Review, Spark Hire Intro Video, Video Interview with Pavago Recruiter, Client Interview, Offer & Background Verification
- Key Metrics for Success: Internal tools actively adopted by media buyers and operators, Accurate Meta Pixel/CAPI tracking and attribution, Reliable CRM and advertising-platform data synchronization, Reduction in manual marketing and operational workflows, Faster campaign reporting and execution, Improved lead tracking and conversion visibility, Successful deployment of AI-powered workflows, Reliability and scalability of production systems.
- What Makes You a Strong Fit: You’re an engineer who enjoys building and shipping, not just planning architecture; You understand both software engineering and the realities of performance marketing; You know how marketing data moves between ad platforms, backend systems, and CRMs; You can troubleshoot attribution and tracking problems; You’re comfortable integrating APIs and automating complex workflows; You actively use AI to improve engineering speed and business processes; You can work directly with non-technical teams such as media buyers and marketers; You move quickly without sacrificing reliability.
- If you’re a Full Stack Engineer with strong React, Next.js, and Python skills who has hands-on experience with marketing technology, Meta CAPI, CRM integrations, attribution, and AI-powered automation, we’d love to hear from you. Apply today and build systems that directly improve campaign performance, lead conversion, and operational efficiency.
- #FullStackEngineer #NextJS #ReactJS #PythonDeveloper #SoftwareEngineer #AdTech #MarTech #MetaCAPI #AIEngineer #CRMIntegration #MarketingTechnology #RemoteDeveloper #RemoteJobs
- Originally posted on Himalayas
