Senior Marketing Operations Analyst - India
Kong
Bangalore, IndiaPosted 2 months ago
Skill Required
All Cost CenterMarketing AnalystEmail MarketingSalesforceSnowflakebuildingTableauHubSpotHTMLAPIsGoAIFulltime
Key highlights
- 4-6+ years in marketing operations, revenue operations, or a GTM systems role
Role overview
Kong's Marketing Operations team serves as the operational backbone of the go-to-market engine. This role focuses on executing day-to-day tasks such as turning marketer requests into clean, accurate, and on-time programs in Marketo, while also identifying inefficiencies, broken processes, or automation opportunities. The role involves close collaboration with a globally distributed team to support systems, processes, and data infrastructure that connect marketing activity to pipeline.
Responsibilities
- Build, QA, and send emails in Marketo from intake requests: template setup, token population, smart list configuration, scheduling, and send confirmation
- Process list imports end-to-end: field normalization, deduplication checks, schema mapping, and load validation against Salesforce
- Build audience segments and smart lists for campaign targeting based on marketer-provided criteria; validate logic before use and flag coverage gaps
- Maintain lead flow integrity for records touching your work: lifecycle stage accuracy, routing correctness, and Marketo-SFDC sync health
- Handle operational workflows including suppression list updates, unsubscribe management, and compliance record corrections
- Identify recurring patterns in the intake queue and propose process improvements or automation before someone has to ask twice
- Document execution workflows and build repeatable checklists so output quality stays consistent at volume
- Stay current on marketing automation capabilities and adjacent GTM tooling; bring ideas back and pressure-test them against real use cases
Requirements
- 4-6+ years in marketing operations, revenue operations, or a GTM systems role
- Strong hands-on Marketo experience: email execution, smart lists, tokens, program architecture, and troubleshooting
- Working knowledge of Salesforce: enough to validate sync behavior, catch attribution gaps, and escalate when something doesn't land correctly
- Comfort with data: list hygiene, field normalization, deduplication logic, and compliance requirements (GDPR, CAN-SPAM)
- A process improvement instinct: you see how something works and immediately think about how it could work better
- High accuracy and attention to detail; you QA your own work before it goes live and own the fix when it doesn't
- Ability to manage a queue of concurrent requests, prioritize effectively, and communicate proactively when something is blocked
- Comfortable working autonomously and asynchronously with a globally distributed team
Nice to have
- Experience with HTML email editing
- Hands-on experience with GTM orchestration or workflow automation tools such as Clay, Zapier, or similar
- Familiarity with data platforms like Snowflake or BI tools like Tableau
- Exposure to lead scoring models and attribution methodology
- Background in B2B SaaS or a technical product environment
Additional details
- Are you ready to unlock intelligence?
- If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
- What we're looking for beyond the resume: Someone who takes pride in execution quality and doesn't let a request go out the door with a broken link or the wrong segment. Who also notices when the same type of request comes in for the tenth time and asks whether it should be automated instead. The work is high-volume and detail-intensive, and the best person in this role will do it well while quietly making it easier for everyone around them.
- About Kong: Kong Inc., a leading developer of API and AI connectivity technologies, is building the infrastructure that powers the agentic era. Trusted by the Fortune 500 and startups alike, Kong's unified API and AI platform, Kong Konnect, enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI models. For more information, visit www.konghq.com.
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