Posted today · be early

Marketing Manager

NightOwl Consulting

WorldwideremotePosted 1 day ago

Skill Required

Digital-MarketingLead-GenerationMarketing-ManagerContent-MarketingMarketingGoogle AnalyticsEmail MarketingMeta AdsGoogle AdsanalyticsbuildingHubSpotdesignPHPSEOandFulltime

Key highlights

Above market salary
HMO for principal and two dependents
Experience in the real estate or mortgage industry is a significant plus
Performance-based Incentives
1,000 PHP De Minimis
Equipment and software provided

Role overview

We're seeking a Marketing Manager who will play a pivotal role in expanding our brand and generating quality leads. This person will be responsible for crafting compelling marketing campaigns, optimizing digital channels, and implementing innovative strategies to attract and engage our Ideal Customer Profile (ICP). If you're a results-driven marketer with a passion for creating value, we want you on our team.

Responsibilities

Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities
Develop campaigns aligned with our differentiators and Ideal Customer Profile
Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing
Develop automated workflows and drip campaigns to nurture leads through the buyer's journey
Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources
Ensure messaging aligns with our wealth-building and relationship-driven philosophy
Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads
Prepare monthly reports showcasing ROI, lead quality, and conversion rates
Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition
Develop co-branded campaigns with referral partners such as realtors and financial advisors
Manage relationships with vendors, such as graphic designers or video production teams
Stay updated on industry trends and competitors' strategies
Organize and promote customer appreciation events and community involvement initiatives
Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube
Update and optimize website content, ensuring SEO best practices
Coordinate weekly marketing calls with the lending team to align goals
Respond to social media comments and engage with online communities
Review analytics dashboards and make adjustments to campaigns as needed

Requirements

Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot)
Strong experience with analytics tools (Google Analytics, social media insights)
Proven ability to generate and nurture high-quality leads
Exceptional communication and storytelling skills
Highly organized with the ability to manage multiple projects
Creative thinker with an eye for detail and design
Data-driven mindset with strong problem-solving abilities
Team player with a collaborative approach