Senior Manager - Production
Meesho
Bangalore, Karnataka, IndiaPosted 6 months ago
Skill Required
GrowthPerformance MarketingGenerative AIUnity
Role overview
Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re-engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked!
Responsibilities
- Craft the entire user journey—from awareness to app download, engagement, retention, and re-engagement
- Optimize the Meesho app homepage
- Create exciting deals
- Run massive sale events to keep users engaged
- Collaborate closely with business teams to produce impactful creatives that deliver business results
- Shape brand identity
- Launch sale and awareness campaigns
- Unlock new market opportunities
- Drive growth across Meta, Google, and the Play Store
- Craft engaging push notifications and WhatsApp campaigns
- Make the app and web experience irresistible
- Dive into exciting new video formats and GenAI
Additional details
- Meesho’s Creative Intelligence Unit is the powerhouse behind all of this
- The unit is a vibrant mix of video wizards, visionary designers, and captivating storytellers
- Creative magic is applied across diverse areas: Branding, Performance Marketing, Integrated Channels, Homepage & Category Pages, Strategic Projects