Digital Marketing Specialist

Job Title: Digital Marketing Specialist Location: Kannur, Kerala Experience: 3+ years Employment Type: Full-time Job Summary: We are looking for a Performance Marketer with expertise in Social Media Marketing (SMM), Google Ads, and Facebook Ads to join our dynamic e-commerce team. The ideal candidate will be responsible for developing, executing, and optimizing data-driven digital marketing campaigns to increase brand awareness, drive traffic, and boost sales. Key Responsibilities: 1. Social Media Strategy & Campaign Execution: • Develop and implement performance-driven social media marketing strategies. • Plan, execute, and manage paid and organic social media campaigns across platforms like Facebook, Instagram, Twitter, and TikTok. • Create targeted campaigns to drive conversions, increase customer acquisition, and grow brand presence. 2. Google Ads & Facebook Ads Management: • Plan, launch, and optimize Google Ads and Facebook Ads campaigns to maximize performance. 3. Data-Driven Optimization: • Analyze campaign performance and user behavior. • Implement A/B testing and other optimization techniques to improve key performance indicators (KPIs) such as CTR (Click-Through Rate), CPC (Cost-Per-Click), conversion rate, and customer acquisition costs. 4. Budget Management: • Manage and allocate budgets effectively to maximize ROI (Return on Investment). • Monitor ad spend and adjust campaigns to achieve the best Cost-Per-Acquisition (CPA) and Return on Ad Spend (ROAS). 5. Audience Targeting & Market Research: • Leverage audience segmentation and retargeting strategies to reach high-converting customers. • Conduct competitor analysis and use social listening tools to stay updated with market trends. Requirements: • 3+ years of experience in performance marketing with a strong focus on Google Ads, Facebook Ads, and social media marketing. • Proven track record of running successful performance-driven campaigns. • Strong understanding of e-commerce KPIs, customer journey, and conversion optimization. • Experience with budgeting and performance tracking for social media ad spend. • Hands-on experience in campaign management. What We Offer: • Competitive salary and benefits package. • Opportunities for professional growth and development. • A dynamic and collaborative work environment • AI Exposure Contact : 8075153284 hr@jazp.com Show more