Social Media Manager + Strategist
WarriorBabe
WorldwideremotePosted 1 month ago
Skill Required
Social-Media-ManagementContent-StrategyOrganic-Growth-StrategyDigital-MarketingSocial-Media-ManagerSocial-Media-StrategistSocial-Media-And-Influencer-Strategy-ManagerSocial-Media-Content-StrategistSocial-Media-Creative-StrategistSocial-Media-Marketing-ManagerSocial-Media-Content-ManagerContent MarketingautomationdesignandFirewallFulltime
Key highlights
- Salary: $65,000–$75,000 annually
- Key Benefit: Performance-based bonuses
- Notable Requirement: Proven organic strategy experience with numbers to prove it
- Notable Requirement: Hands-on experience with ManyChat or comparable chat-automation
Role overview
WarriorBabe is a women's fitness and nutrition coaching brand for women 35+ that uses a hormone- and nutrition-led approach. They are seeking a Social Media Manager and organic strategist to own their organic system end-to-end, moving beyond simple posting and scheduling to set the overall strategy for growth. The role involves taking ownership of an existing engine—including a loyal audience, on-camera personalities, and a production pipeline—to drive breakout content and connect organic engagement to the sales funnel via automation and strategic lead magnets.
Responsibilities
- Own the organic strategy across channels: what is posted, why, where it goes, its business purpose, and how it drives first click conversions.
- Define and maintain content pillars, ensuring every piece of content maps to one.
- Build platform-native strategy per channel rather than cross-posting the same asset everywhere.
- Build the quarterly and monthly organic roadmap and translate company goals into an organic plan.
- Broaden content range across education, hormone, nutrition, transformation, and empowerment angles for a 35+ audience.
- Build and maintain a live content calendar covering filming, editing, approvals, publishing, and promotion, planned weeks ahead.
- Block filming days with talent in advance, get scripts reviewed and prioritized, and keep the pipeline full.
- Plan the visual grid and content mix for intentional channel appearance.
- Set and hold a repeatable posting cadence across Instagram, TikTok, Facebook, and YouTube Shorts.
- Document the workflow so the system is repeatable and transferable.
- Source concepts deliberately from trends, performance data, audience language, and pillars.
- Develop breakout concepts including hooks, formats, series, and trend adaptations built for reach.
- Build and maintain a hook and concept library, and a swipe file of successful content in and outside the category.
- Brief scripts, graphics, thumbnails, covers, and edits with clear creative direction.
- Study and systematically replicate outliers from own accounts and competitors; explain the 'why' behind breakout posts.
- Set and hit a target for outlier posts every week.
- Act as the hub for an external script agency, multiple editors, a graphic designer, on-camera talent, and an ambassador roster.
- Manage the deliverable pipeline in ClickUp: assign, track, and close out.
- Hold agencies, editors, and designers to deadline and quality standards, and forecast capacity.
- Route content through QC and brand review.
- Maintain organized, accessible asset libraries.
- Build and run unified channel-level reporting: growth, engagement, views, saves, shares, cadence, outliers, and booked sales calls.
- Own the weekly organic scorecard and report to leadership on performance and planned changes.
- Own attribution hygiene: tracking links, UTMs, bios, and descriptions to tie organic to leads and booked calls.
- Set CTA strategy to drive measurable action.
- Identify top-performing organic assets and hand them to the paid team for repurposing, preserving social proof via post IDs.
- Build and manage ManyChat flows tied to keyword-trigger framework (MACROS, RECIPE, HORMONE, WORKOUT, QUIZ, etc.).
- Coordinate with email team's automation workflows to integrate content, chat, and email as one system.
- Audit and refresh lead magnets on warriorbabe.com/shop and roll out new ones monthly (PDFs, recipes, guides).
- Align social and chat touchpoints with sales follow-up cadence to convert engagement into sales.
- Keep comments, DMs, and community response on-brand and timely, coordinating with the community lead.
- Surface testimonials and client wins from the community and turn them into content.
- Source and manage collaborations: podcast guest spots for founder, creator partnerships, cross-posts, and collab posts.
- Support the ambassador program with briefs, scripts, and a current content vault.
Requirements
- Proven organic strategy experience with numbers to back it (follower growth, engagement, views, and ideally leads or revenue).
- Exceptionally organized with a focus on calendars, trackers, and documented processes.
- Track record of breakout content, including the ability to build hooks, formats, and series, and adapt trends.
- Proven experience managing and growing a high-performing Instagram account.
- Comfort with numbers: ability to build reports, read engagement/conversion data, and use it for decision making.
- Experience coordinating creative production (briefing editors, designers, agencies, and talent; holding deadlines).
- Hands-on experience with ManyChat or a comparable chat-automation platform.
- Working knowledge of email marketing/automation platforms and funnel logic.
- Grasp of lead magnet strategy and how content, chat, and email work together to convert audiences.
- Strong writing skills and a good ear for brand voice (short, punchy, fifth-grade reading level, no em dashes, no AI/corporate sound).
- Self-starter mentality, comfortable moving fast and owning outcomes in a small, in-house team.
Nice to have
- Experience marketing in the fitness/wellness/coaching space.
- TikTok, YouTube Shorts, and Facebook experience.
- DTC, wellness, fitness, or coaching space experience.
- Experience with analytics and attribution tooling.
- Familiarity with TikTok Shop or e-commerce-linked content.
- Experience briefing, training, or managing ambassador or affiliate creators.
- Experience building an in-house content function.
- Familiarity with ClickUp, Metricool, Canva, or comparable tools.
Benefits
- Performance-Based Bonuses & Incentives: Additional earning opportunities tied to individual and company performance
Additional details
- Base Salary: $65,000–$75,000 annually, based on experience and qualifications
- Total Compensation: Competitive base salary with opportunities to increase earnings through performance
- Success Measures: A live content calendar, growth in organic-sourced leads and booked calls, consistent rate of outlier posts, follower/engagement growth, weekly scorecard reporting, and a fully documented organic playbook.
- Originally posted on Himalayas