Posted today · be early

Social Media Manager + Strategist

WarriorBabe

WorldwideremotePosted 1 day ago

Skill Required

Social-Media-ManagementContent-StrategyOrganic-Growth-StrategyDigital-MarketingSocial-Media-ManagerSocial-Media-StrategistSocial-Media-And-Influencer-Strategy-ManagerSocial-Media-Content-StrategistSocial-Media-Creative-StrategistSocial-Media-Marketing-ManagerSocial-Media-Content-ManagerContent MarketingautomationdesignandFirewallFulltime

Key highlights

Base Salary: $65,000–$75,000 annually
Performance-Based Bonuses & Incentives available
No prior required experience level specified beyond proven track record
Wellness/fitness/coaching industry experience preferred
High-performing Instagram account management experience required
ManyChat/chat automation experience required

Role overview

WarriorBabe is a women's fitness and nutrition coaching brand built for women 35+, helping them change their bodies through a hormone- and nutrition-led approach, not fad diets. The company has a large, engaged audience across Instagram, TikTok, YouTube, and Facebook, a talent-led content engine, and a paid media program running at real scale. This role is for a Social Media Manager and organic strategist to own the organic system end to end, including strategy, content calendar, creative direction, vendor management, performance reporting, chat/email automation, lead magnet strategy, sales coordination, community engagement, and collaboration management.

Responsibilities

Own the organic and social strategy across channels: what we post, why we post it, where it goes, and what it's supposed to do for the business and how it drives first click conversions
Define and maintain content pillars, and make sure every piece of content maps to one
Build platform-native strategy per channel rather than cross-posting the same asset everywhere
Build the quarterly and monthly organic roadmap, and translate company goals into an organic plan that gets us there
Broaden content range across the education, hormone, nutrition, transformation, and empowerment angles
Build and maintain a live content calendar covering filming, editing, approvals, publishing, and promotion, planned weeks ahead
Block filming days with talent in advance, get scripts reviewed and prioritized ahead of shoot days, and keep the pipeline full
Plan the visual grid and content mix so every channel looks intentional
Set and hold a repeatable posting cadence across Instagram, TikTok, Facebook, and YouTube Shorts
Document the workflow so the system is repeatable and transferable
Own where ideas come from: concepts sourced deliberately from trends, performance data, audience language, and our pillars
Develop breakout concepts: hooks, formats, series, and trend adaptations built for reach
Build and maintain a hook and concept library, and a swipe file of what's working in and outside our category
Brief scripts, graphics, thumbnails, covers, and edits with clear creative direction so the output matches the intent
Study our own outliers and competitors' outliers, then systematically replicate what works
Set a target for outlier posts every week and be accountable to hitting it
Manage the deliverable pipeline in ClickUp: assign, track, and close out. Nothing sits
Hold agencies, editors, and designers to deadline and quality standards, and forecast capacity so the calendar always has what it needs
Route content through QC and brand review cleanly, so quality stays high and turnaround stays fast
Maintain organized, accessible asset libraries. Anyone should be able to find the right asset without asking
Build and run unified channel-level reporting: growth, engagement, views, saves, shares, cadence, and outliers, booked sales calls, all in one place
Own the weekly organic scorecard and report to leadership on what worked, what didn't, and what you're changing because of it
Own attribution hygiene: tracking links, UTMs, bios, and descriptions, so we can tie organic directly to leads and booked calls
Set CTA strategy so content drives measurable action, not just follows
Identify top-performing organic assets and hand them to the paid team for repurposing, preserving social proof via post IDs
Build and manage ManyChat flows tied to keyword-trigger framework (MACROS, RECIPE, HORMONE, WORKOUT, QUIZ, and more), and coordinate with email team's automation workflows so content, chat, and email work as one system rather than three separate ones
Own the health of chat flows so they're always live and always converting
Audit and refresh lead magnets on warriorbabe.com/shop and roll out new ones monthly as content volume grows: PDFs, recipes, and guides pulled from what's actually resonating in the content
Align social and chat touchpoints with sales follow-up cadence so engagement actually converts, not just accumulates
Keep comments, DMs, and community response on-brand and timely, coordinating with community lead
Surface testimonials and client wins from the community and turn them into content
Source and manage collaborations that grow reach: podcast guest spots for founder, creator partnerships, cross-posts, and collab posts
Support the ambassador program with briefs, scripts, and a current content vault so ambassadors post on-brand independently

Requirements

Proven organic strategy experience with numbers to back it
Built an organic strategy from scratch or rebuilt a struggling one, and can walk through the before and after: follower growth, engagement, views, and ideally leads or revenue
Exceptionally organized: calendars, trackers, and documented processes are how you work, not something you'll get to later
A track record of breakout content: made things that took off, and can explain the thinking behind them
Can build a hook, a format, and a series, and know how to spot a trend worth adapting
Proven experience managing and growing a high-performing Instagram account
DTC, wellness, fitness, or coaching space strongly preferred
TikTok, YouTube Shorts, and Facebook experience strongly preferred
Comfort with numbers: can build a report, read engagement and conversion data, and use it to make decisions, not just report on it
Experience with analytics and attribution tooling is a plus
Experience coordinating creative production: briefing editors, designers, agencies, and on-camera talent, and holding deadlines across all of them
Hands-on experience with ManyChat or a comparable chat-automation platform
Working knowledge of email marketing/automation platforms and funnel logic
Don't need to own email, but need to speak its language and coordinate with the team that does
Real grasp of lead magnet strategy and how content, chat, and email work together to convert an audience into customers
Strong writing skills and a good ear for brand voice
Can write copy that doesn't sound like AI or a corporate account: short, punchy, fifth-grade reading level, no em dashes
Self-starter mentality, comfortable moving fast and owning outcomes in a small, in-house team

Nice to have

Experience marketing in the fitness/wellness/coaching space
Familiarity with TikTok Shop or e-commerce-linked content
Experience briefing, training, or managing ambassador or affiliate creators
Experience building an in-house content function
Familiarity with ClickUp, Metricool, Canva, or comparable tools

Benefits

Performance-Based Bonuses & Incentives: Additional earning opportunities tied to individual and company performance
Total Compensation: Competitive base salary with opportunities to increase earnings through performance