Deputy Unit Manager - Digital Platforms and Consumer AI
Bajaj Finance
IndiaPosted 2 months ago
Skill Required
PR, Advertising & Marketing JobsUnityAIPerformance MarketingTestNGFulltime
Role overview
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.
Responsibilities
- Plan, launch, and manage campaigns across Search, Social, Push
- Work closely with cross-functional teams (e.g., Product, Data, Creative) to align campaign strategies with business goals
- Optimize campaigns for performance metrics such as CAC, CPA, ROAS, and conversion rates
- Set up, test, and track marketing funnels to ensure measurable business outcomes
- Leverage Consumer AI, first-party data, and intelligent targeting to drive campaign effectiveness
- Monitor and analyze campaign performance to identify opportunities for improvement
- Ensure campaigns are executed across both App and Web platforms
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