Digital Marketing Specialist (4-5 Years of Experience)

Job Description: Digital Marketing Specialist Experience: 4–5 Years Qualification ·        Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field. ·        Relevant industry certifications are preferred (Google Ads, Google Analytics (GA4), Meta Blueprint, HubSpot, SEMrush, LinkedIn Marketing, etc.). Job Summary We are looking for an experienced and results-driven Digital Marketing Specialist who can plan, execute, manage, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have strong knowledge of digital marketing tools, platforms, emerging trends, analytics, and performance marketing to drive brand awareness, lead generation, and business growth. Key Responsibilities ·        Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms. ·        Manage SEO, SEM, PPC, display advertising, email marketing, social media marketing, and content marketing initiatives. ·        Develop and optimize paid advertising campaigns to maximize ROI and conversions. ·        Monitor campaign performance using analytics tools and prepare detailed performance reports. ·        Conduct keyword research, competitor analysis, and market research. ·        Manage website performance, landing pages, and conversion rate optimization (CRO). ·        Stay updated with the latest digital marketing trends, AI tools, platform updates, and algorithm changes. ·        Collaborate with the creative, content, and design teams to develop engaging digital assets. ·        Track KPIs, analyze user behavior, and recommend data-driven improvements. ·        Manage marketing automation and CRM integrations where applicable. Required Skills ·        Strong understanding of SEO, SEM, PPC, Social Media Marketing, Email Marketing, Content Marketing, and Affiliate Marketing. ·        Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads. ·        Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio. ·        Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms. ·        Knowledge of CRM and marketing automation tools such as HubSpot, Mailchimp, Zoho, or Salesforce is an advantage. ·        Working knowledge of WordPress or other CMS platforms. ·        Basic understanding of HTML, CSS, and JavaScript for marketing implementation and tracking. ·        Strong analytical, problem-solving, communication, and project management skills. Preferred Certifications ·        Google Ads Certification ·        Google Analytics (GA4) Certification ·        Meta Certified Digital Marketing Associate/Professional ·        HubSpot Content or Inbound Marketing Certification ·        SEMrush SEO Certification ·        LinkedIn Marketing Certification What We're Looking For ·        A self-motivated professional with a passion for digital marketing. ·        Strong understanding of the latest digital trends, AI-powered marketing tools, and consumer behavior. ·        Ability to manage multiple campaigns simultaneously while meeting deadlines. ·        Data-driven mindset with excellent analytical and reporting skills. ·        Team player with strong communication and collaboration abilities. Interested candidates please share your CVs on hr@litmusbranding.com / careers@litmusbranding.com Show more