Posted today · be early
Senior Paid Social Manager (m/w/d)
bedrop
WorldwideremotePosted today
Skill Required
Paid-Social-MarketingPerformance-MarketingSocial-Media-MarketingDigital-MarketingMarketingSenior-Paid-Social-Media-ManagerSenior-Paid-Media-ManagerPaid-Social-Ads-ManagerSenior-Paid-Media-SpecialistautomationMeta AdsanalyticsTestNGdesignPerformance MarketingGoogle AnalyticsFulltime
Key highlights
- Salary/compensation: Not explicitly stated
- Level Required: 5-6 years
- Key benefit: Fair compensation + company pension scheme + flat hierarchies in fast-growing Scale-up
- Notable requirement: Fluent German + good English required
Role overview
As Senior Paid Social Marketing Manager (m/w/d) at bedrop, you will join their Performance Team to drive the setup, optimization, and scaling of paid social campaigns (Meta, Pinterest, TikTok). The role focuses on full-funnel campaign architecture, cross-channel attribution, data-driven optimization with six-figure budgets, and growing into full campaign ownership within a fast-growing Health/Food Scale-up environment.
Responsibilities
- Plan, build, and control paid social campaigns across all levers – Creative, Bidding, Budget, and Automation – with six-figure budgets
- Build full-funnel architecture from top to bottom, allocating budgets where they have the greatest effect
- Work with company tools as cross-channel attribution layer, understand the difference between ROAS and POAS, and make budget decisions accordingly
- Analyze performance data and derive concrete action recommendations
- Responsible for A/B testing and scaling strategies to measurably improve creatives
- Provide data-based feedback to the Creative Strategist – what performs, what doesn't, and why
- Brief design and content teams as well as external agencies
- Take co-responsibility for tracking setup (Pixel, CAPI, GA4), product feeds, and data quality assurance
Requirements
- At least 5-6 years of experience in Paid Social, primarily with Meta Ads
- Love numbers and have an analytical, structured mindset
- Enjoy data-driven working and continuous optimization
- Strong communication skills and a true team player
- Fluent in German and good English
Nice to have
- Understanding of Direct-Response-Marketing
- Experience with tracking and attribution tools (e.g., GA4, Admetrics)
- Enjoyment of developing your Paid-Social skills further at the company
Benefits
- Long-term perspective in a fast-growing Health/Food Scale-up
- Collegial cooperation in good working atmosphere
- Flat hierarchies
- Fair compensation
- Company pension scheme (betriebliche Altersvorsorge)
- Diverse and interesting activities
- Scale-up flair: working closely with a dynamic and highly motivated team
- Participation opportunities in cross-functional company development
- Employee events (where possible)
- Networking at various events and dates, including Judith Williams
Additional details
- Hire date: Immediate (Einstellung ab sofort)
- Full job title: Senior Paid Social Marketing Manager (m/w/d)
- Posting source: Originally posted on Himalayas
- Campaign platforms: Meta, Pinterest, TikTok
