Posted today · be early

Creative Performance Lead

Peggy

WorldwideremotePosted today

Skill Required

Performance-Marketing-ManagerPaid-Social-ManagerMedia-BuyerGrowth-Marketing-ManagerDigital-Marketing-ManagerPerformance-Creative-LeadPerformance-Creative-DirectorCreative-LeadCreative-Team-LeadPerformance MarketingbuildingTestNGdesignandAIFulltime

Role overview

Peggy is building a category-defining AI assistant for parents, with a growth engine driven by Meta (IG/FB) video ads and high-velocity creative iteration. This is a hands-on operator role focused on building a repeatable creative-performance system that turns raw video into profitable user acquisition — without breaking trust. It is not a role for someone who optimizes vanity metrics, over-promises emotionally, or needs a big team to function.

Responsibilities

Design and operate a video-first creative system for IG/FB
Turn raw UGC, screen recordings, and B-roll into 10–30 hook variations per concept
Create multiple pacing and framing cuts
Develop emotionally distinct angles (stress → relief, chaos → calm, guilt → competence)
Separate idea testing from execution quality
Optimize for thumb-stop, retention, and conversion — not production value
Own Meta campaign structure, budgets, and kill criteria
Treat creative as the primary optimization lever
Kill spend fast when signals are wrong
Scale only what proves itself
Translate ad performance into messaging insights, product feedback, and landing page learnings
Maintain a clean testing log (what worked, what failed, why)
Share clear, opinionated recommendations with the founder weekly
Run Apple Search Ads (defensive + intent capture)
Run static ads only if performance justifies them
No channel sprawl without explicit approval