Digital Media & Content Writer - Employer Branding
Corpay
IndiaremotePosted 1 month ago
Skill Required
Employer-BrandingContent-WriterSocial-Media-ManagementRecruitment-MarketingDigital-MarketingDigital-Content-WriterDigital-Marketing-Content-WriterEmployer-Branding-SpecialistBrand-Content-WriterHR-Content-WriterDigital-Content-WritingDigital-Media-WriterMarketingHuman-ResourcesEmail MarketingwrittenCanvaandFulltime
Key highlights
- Required Experience: Minimum 2 years in employer branding, recruitment marketing or talent marketing
- Key Requirement: Strong working knowledge of Canva
- Key Requirement: Experience with Hootsuite and Mailchimp
- Notable Requirement: Experience within a global organisation (ideal)
Role overview
The Content & Social Media Employer Branding Specialist develops and activates compelling employer brand content across social media, the careers website, internal communications, recruitment campaigns and talent attraction activities. The role works closely with Talent Acquisition and other stakeholders to tell authentic stories about our people, culture and employee experience, while ensuring content is consistent with the Company’s Employee Value Proposition (EVP), brand guidelines and talent attraction strategy.
Responsibilities
- Partner with stakeholders to plan and create engaging employer brand content for recruitment initiatives across social media, the careers website, internal communications, recruitment events and other talent attraction activities.
- Create content in a range of formats, including employee testimonials, emailers, newsletters, career stories, thought leadership, DEI, wellbeing and culture content, blogs and articles, videos and short-form content, infographics and other visual assets.
- Conduct interviews with employees and leaders to develop authentic and engaging storytelling content.
- Draft, edit and proofread content to ensure accuracy, consistency and quality.
- Ensure content aligns with the Company’s EVP, brand guidelines and talent attraction strategy.
- Manage employer brand social media channels, with a primary focus on LinkedIn and other relevant platforms.
- Create and maintain a social media content calendar, ensuring content is planned and delivered consistently.
- Schedule, publish and monitor employer brand content and evaluate performance.
- Respond to comments and engage with audiences where appropriate.
- Support employee advocacy initiatives designed to increase employer brand reach and engagement.
- Create content performance reports for social media and review platforms, monitor industry trends, and competitors and recommend new content opportunities.
- Partner with Talent Acquisition teams to support hiring campaigns and priority recruitment initiatives.
- Create targeted content to attract talent across functions, geographies and experience levels.
- Support recruitment events, career fairs, graduate programmes and talent community engagement activities.
- Promote open roles and hiring campaigns through social media and other digital channels.
- Coordinate with external creative agencies, photographers, videographers and other content partners when required.
- Monitor employee review platforms such as Glassdoor and create or update company-page content when needed.
- Maintain and update careers website content, keeping information accurate, current and relevant.
- Ensure job-family content, employee stories and employer branding content are refreshed and aligned with the broader employer brand.
- Support initiatives designed to improve candidate engagement and conversion.
Requirements
- Minimum 2 years of experience in employer branding, recruitment marketing or talent marketing, ideally within a global organisation.
- Good understanding of employer branding, Employee Value Proposition (EVP) and recruitment marketing.
- Strong writing, editing, proofreading and storytelling skills.
- Strong working knowledge of Canva.
- Experience using social media and content management/scheduling tools, such as Hootsuite and Mailchimp.
- Experience managing social media channels and reviewing content performance.
- Strong stakeholder management and communication skills.
Additional details
- Measures of Success: Employer brand content is delivered on time and to a consistently high standard.
- Measures of Success: Social media content is planned, published and monitored through a clear content calendar.
- Measures of Success: Content performance is regularly reviewed and used to identify optimisation and new content opportunities.
- Measures of Success: Recruitment campaigns and talent attraction initiatives receive timely, targeted content support.
- Measures of Success: Careers website and employer brand content remains current, relevant and aligned to the EVP.
- Measures of Success: Candidate and audience engagement improves through relevant, authentic and platform-appropriate content.
- Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay.
- Corpay's specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses across over 80 countries.
- Offers of employment may be subject to the successful completion of pre-employment screening conducted by an authorized third-party provider, including employment references, identity verification, criminal record checks, financial or sanctions screening, and other background checks relevant to the role and permitted by local law.
- Corpay does not accept unsolicited resumes from agencies or search firms without a valid written agreement in place.
- Equal Opportunity Employer: Employment decisions are made without regard to race, color, religion, sex (including pregnancy), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
- Corpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or interview scheduling; however, AI tools do not make final hiring decisions.
- Pay Philosophy: Compensation decisions are based on objective, job-related factors including skills, experience, qualifications, and market benchmarks. Salary or compensation ranges will be included in the job posting or provided prior to the interview process where required by applicable law.
- Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.