Posted today · be early
Digital Media & Content Writer - Employer Branding
Corpay
IndiaremotePosted 1 day ago
Skill Required
Employer-BrandingContent-WriterSocial-Media-ManagementRecruitment-MarketingDigital-MarketingDigital-Content-WriterDigital-Marketing-Content-WriterEmployer-Branding-SpecialistBrand-Content-WriterHR-Content-WriterDigital-Content-WritingDigital-Media-WriterMarketingHuman-ResourcesEmail MarketingwrittenCanvaandFulltime
Key highlights
- Minimum 2 years of experience in employer branding, recruitment marketing or talent marketing, ideally within a global organisation
- Global technology organization serving millions of people in over 80 countries
- Employer branding, Employee Value Proposition (EVP) and recruitment marketing expertise required
- Content creation across multiple formats including video, short-form content, infographics and visual assets
- Social media channel management with focus on LinkedIn and performance reporting
- Artificial intelligence tools may be used in the recruitment process
Role overview
The Content & Social Media Employer Branding Specialist develops and activates compelling employer brand content across social media, the careers website, internal communications, recruitment campaigns and talent attraction activities. The role works closely with Talent Acquisition and other stakeholders to tell authentic stories about our people, culture and employee experience, while ensuring content is consistent with the Company's Employee Value Proposition (EVP), brand guidelines and talent attraction strategy.
Responsibilities
- Partner with stakeholders to plan and create engaging employer brand content for recruitment initiatives across social media, the careers website, internal communications, recruitment events and other talent attraction activities
- Create content in a range of formats, including employee testimonials, emailers, newsletters, career stories, thought leadership, DEI, wellbeing and culture content, blogs and articles, videos and short-form content, infographics and other visual assets
- Conduct interviews with employees and leaders to develop authentic and engaging storytelling content
- Draft, edit and proofread content to ensure accuracy, consistency and quality
- Ensure content aligns with the Company's EVP, brand guidelines and talent attraction strategy
- Manage employer brand social media channels, with a primary focus on LinkedIn and other relevant platforms
- Create and maintain a social media content calendar, ensuring content is planned and delivered consistently
- Schedule, publish and monitor employer brand content and evaluate performance
- Respond to comments and engage with audiences where appropriate
- Support employee advocacy initiatives designed to increase employer brand reach and engagement
- Create content performance reports for social media and review platforms, monitor industry trends, and competitors and recommend new content opportunities
- Partner with Talent Acquisition teams to support hiring campaigns and priority recruitment initiatives
- Create targeted content to attract talent across functions, geographies and experience levels
- Support recruitment events, career fairs, graduate programmes and talent community engagement activities
- Promote open roles and hiring campaigns through social media and other digital channels
- Coordinate with external creative agencies, photographers, videographers and other content partners when required
- Monitor employee review platforms such as Glassdoor and create or update company-page content when needed
- Maintain and update careers website content, keeping information accurate, current and relevant
- Ensure job-family content, employee stories and employer branding content are refreshed and aligned with the broader employer brand
- Support initiatives designed to improve candidate engagement and conversion
Requirements
- Minimum 2 years of experience in employer branding, recruitment marketing or talent marketing, ideally within a global organisation
- Good understanding of employer branding, Employee Value Proposition (EVP) and recruitment marketing
- Strong writing, editing, proofreading and storytelling skills
- Strong working knowledge of Canva
- Experience using social media and content management/scheduling tools, such as Hootsuite and Mailchimp
- Experience managing social media channels and reviewing content performance
- Strong stakeholder management and communication skills
Additional details
- Measures of Success: Employer brand content is delivered on time and to a consistently high standard. Social media content is planned, published and monitored through a clear content calendar. Content performance is regularly reviewed and used to identify optimisation and new content opportunities. Recruitment campaigns and talent attraction initiatives receive timely, targeted content support. Careers website and employer brand content remains current, relevant and aligned to the EVP. Candidate and audience engagement improves through relevant, authentic and platform-appropriate content
- About Corpay: Corpay is a global technology organization that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.
- At Corpay, we are committed to fostering an inclusive and respectful workplace where employees are valued for their diverse perspectives, experiences, and contributions. We believe that diversity, equity, and inclusion strengthen our teams, drive innovation, and support our continued success globally.
- As part of our hiring process, offers of employment may be subject to the successful completion of pre-employment screening conducted by an authorized third-party provider, in accordance with applicable laws and Corpay policies. Screening requirements may include employment references, identity verification, criminal record checks, financial or sanctions screening, and other background checks relevant to the role and permitted by local law.
- Notice to Recruitment Agencies and Search Firms: Corpay does not accept unsolicited resumes from agencies or search firms without a valid written agreement in place. Any unsolicited candidate submissions will become the property of Corpay, and no fees will be paid related to such submissions.
- Transparency & Compliance: Equal Opportunity Employer. Corpay is committed to providing equal employment opportunities to all applicants and employees. Employment decisions are made without regard to race, color, religion, sex (including pregnancy), gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, marital status, genetic information, military or veteran status, or any other characteristic protected by applicable law. Corpay is committed to fostering an inclusive workplace where individuals are respected and valued for their diverse perspectives, experiences, and contributions. If you require reasonable accommodation during any part of the application or interview process, please notify a representative of the Human Resources Department.
- Use of Artificial Intelligence in Hiring: Corpay may use artificial intelligence (AI) and other technology-enabled tools to support certain aspects of the recruitment process, such as application screening, candidate assessment, or interview scheduling. These tools are designed to enhance efficiency, consistency, and fairness throughout the hiring process. AI tools do not make final hiring decisions. All employment decisions involve human review. Corpay is committed to the responsible use of AI, including appropriate oversight and safeguards designed to support fair and unbiased outcomes.
- Candidate Privacy Notice: For information about how Corpay processes personal information during the recruitment process, please review our Candidate Privacy Notice: .
- Pay Philosophy: Corpay is committed to fair, equitable, and transparent compensation practices. Compensation decisions are based on objective, job-related factors including skills, experience, qualifications, and market benchmarks. Where required by applicable law, salary or compensation ranges will be included in the job posting or provided prior to the interview process, where required by applicable law. Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable.