Marketing Lead (B2B iGaming)
Enjoy Gaming LLC
WorldwideremotePosted 2 days ago
E
Skill Required
Marketing-LeadB2B-Marketing-ManagerBrand-Marketing-ManagerDigital-Marketing-ManagerMarketing-DirectorIGaming-MarketingLead-Marketing-ManagerB2B-Marketing-DirectorSenior-B2B-Marketing-SpecialistMarketingGoogle AnalyticsContent MarketingSalesforcenetworkingdevelopingPhotoshopanalyticsHubSpotwrittendesignFigmaCanvaSEOandFulltime
Key highlights
- Salary: Competitive Salary in EUR
- Experience: 4+ years senior B2B iGaming marketing
- Benefit: Full-time remote role
- Requirement: Event mastery (ICE, iGB, SBC, SiGMA)
Role overview
ENJOY Gaming is a software provider focused on creating high-quality digital entertainment experiences, including Slots and Live Games, valuing ownership, excellence, and drive. The company is seeking a creative, strategic, and results-driven Marketing Lead to elevate its global brand presence and drive commercial growth, reporting directly to the Chief Commercial Officer (CCO).
Responsibilities
- Lead, develop, and execute a comprehensive global B2B marketing strategy aligned with commercial priorities and growth objectives.
- Manage and allocate the global marketing budget to achieve maximum ROI across brand, lead acquisition, and engagement activities.
- External Branding: Define, champion, and uphold a distinct brand positioning, tone of voice, and visual identity across all external customer and partner touchpoints.
- Internal Branding & Culture: Partner with the HR/People team to develop and drive the internal brand strategy, shaping company values, internal communication channels, corporate culture initiatives, and employer branding to align the team around a shared vision.
- Brand Governance: Establish and maintain global brand guidelines, design templates, and asset libraries for use across internal departments, remote teams, and external partners.
- Plan and execute full-cycle participation in major iGaming expos and industry events globally (e.g., ICE Barcelona, iGB Live, SBC Summit, SiGMA).
- Stand Development & Build-up: Oversee stand design, spatial layout, contract negotiations, vendor selection, construction logistics, and tech setup on-site.
- Event Logistics & Operations: Coordinate booth management, delegate scheduling, promotional merchandise production, catering, and staff briefings.
- Side Events & VIP Activation: Conceptualize and host exclusive networking events, dinners, executive meetups, and client parties around major summits.
- Event Marketing & ROI: Drive pre-event outreach, lead capture strategies at booths, post-event follow-up campaigns, and performance analysis.
- Plan, coordinate, and execute integrated B2B campaigns across digital, email, social, PR, and partner channels.
- Collaborate with Sales and Product teams to align marketing initiatives with lead generation, customer acquisition, and revenue goals.
- Design targeted account-based marketing (ABM) campaigns to attract key operators and platform partners.
- Manage relationships with iGaming media outlets, PR agencies, and event organizers to secure interviews, panel speaker slots, press releases, and thought leadership coverage.
- Coordinate joint marketing initiatives and co-branding campaigns with partners, platforms, and clients.
- Oversee the creation and upkeep of high-converting commercial decks, product one-pagers, game trailers, interactive demo pages, and promotional toolkits.
- Ensure all sales collateral accurately reflects product roadmaps and brand excellence.
- Drive B2B content and social media presence across LinkedIn, X (Twitter), YouTube, Telegram, and specialized iGaming platforms.
- Build engagement with C-level executives, operators, and industry decision-makers through tailored video content, product updates, and insightful articles.
- Oversee website updates, UI/UX improvements, SEO optimization, and content updates in collaboration with design and web development teams.
- Ensure high-conversion landing pages for new game releases, corporate announcements, and recruitment campaigns.
- Lead and mentor the marketing team and external vendors.
- Track marketing metrics (CAC, ROI, brand awareness, internal engagement, pipeline influence) and present performance reports to executive leadership.
Requirements
- 4+ years in a senior marketing role within the B2B iGaming sector (Game Provider, Aggregator, or Platform).
- Proven track record of developing and executing both B2B product brand strategies and internal employer branding initiatives.
- Hands-on experience in managing large-scale exhibition stands (concept, build-up, logistics, vendors) and hosting off-site VIP events at major iGaming summits (ICE, iGB, SBC, SiGMA).
- Strong understanding of B2B lead generation, sales pipelines, and how marketing directly supports revenue growth.
- Familiarity with website CMS platforms, analytics tools (Google Analytics, Hotjar), CRM systems (HubSpot/Salesforce), and design management (Figma, Canva, Photoshop).
- Proven track record of managing external agencies, stand contractors, print suppliers, and PR partners.
- Outstanding oral and written English skills.
- High level of ownership, strong cross-functional communication skills (especially with HR and Product teams), stress resilience during busy exhibition seasons, and an eye for creative detail.
Nice to have
- Additional languages are a strong plus.
Benefits
- Competitive Salary in EUR: with annual performance reviews to recognize your growth
- Remote Work & Core Hours: full-time remote role (8 hours + 1 hour lunch) with mandatory availability between 9:30 and 17:30 CET for team collaboration
- Comprehensive Benefits: including medical insurance, psychologist support, and Polish, Slovak speaking clubs
- Generous Paid Time Off: 20 working days of paid vacation, plus 10 additional paid days off, 10 paid sick days, and all national holidays in your country
- Professional Development Support: reimbursement for courses, training, and certifications
- Well-being Perks: support for language classes, sports, massages, or life coaching
Additional details
- Reporting directly to the Chief Commercial Officer (CCO)
- 6-Month Probation Period: a standard period to ensure a strong mutual fit for both you and the company
- Feedback on application will be provided within two weeks if a positive decision is made regarding your candidacy.
- Consent following the Law on the Protection of Personal Data dated June 1, 2010, No. 2297, effective from January 1, 2011, for the processing of information classified as personal data.
- Originally posted on Himalayas