Growth Affiliates-Paytm Money

Paytm

Noida, Uttar Pradesh, IndiaPosted 4 months ago

Skill Required

GrowthPerformance Marketinganalyticalfintechetc.)

Key highlights

8–10 years of experience required in affiliate/performance marketing
Mandatory prior experience in stock broking or fintech
Focus on quality acquisition metrics (IR, FT) rather than volume
Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) required
Role involves building and scaling a DRA (Digital Referral Agent) channel
Experience managing large budgets and optimizing for efficiency at scale

Role overview

This role focuses on owning and scaling the affiliate channel for a stock broking/fintech business, covering end-to-end performance from partner onboarding to optimization. The position involves building the DRA (Digital Referral Agent) channel, managing a partner ecosystem across networks, influencers, publishers, and deal platforms, and driving acquisition with a focus on quality metrics such as IR and FT rather than volume alone. The role requires close collaboration with Product, Marketing, Compliance, and Analytics teams to align affiliate strategy with broader acquisition and business goals.

Responsibilities

Own end-to-end affiliate channel performance from partner onboarding to scale
Drive acquisition with a focus on quality metrics (IR FT), not just volume
Build a sustainable and scalable affiliate growth engine
Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms
Onboard and scale high-quality direct affiliates and strategic partners
Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.)
Set up and scale the DRA (Digital Referral Agent) channel
Ensure compliance with regulatory requirements and internal policies
Define onboarding, training, tracking, and payout mechanisms for DRAs
Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates
Drive continuous experimentation across creatives, messaging, and partner cohorts
Improve affiliate-driven funnel metrics: Signup KYC IR FT
Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics
Implement strong tracking, attribution, and fraud detection mechanisms
Ensure traffic quality and prevent misuse or arbitrage
Work closely with Product, Marketing, Compliance, and Analytics teams
Influence onboarding flows and growth experiments for affiliate traffic
Align affiliate strategy with broader acquisition and business goals

Requirements

8–10 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech
Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)
Proven track record of scaling affiliate channels with measurable ROI
Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships
Experience or exposure to DRA model and regulatory frameworks in financial services
Strong analytical skills – ability to drive decisions using CAC, LTV, cohort analysis
Experience in managing large budgets and optimizing for efficiency at scale
Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams