MarTech Automation Specialist

Key Responsibilities: Execute marketing automation and CRM campaigns using Eloqua, Salesforce, and Adobe Suite. Optimize customer journeys to enhance personalized digital experiences. Utilize Power BI and Adobe Analytics for performance tracking and segmentation. Develop and refine email workflows, A/B testing strategies, and nurture sequences. Conduct advertising budget simulations and optimize paid media performance. Manage and integrate marketing technology solutions to enhance efficiency.