Senior SEO Content Writer
Saks OFF 5TH
IndiaremotePosted 20 days ago
Skill Required
Content-WritingSEOContent-MarketingCopywritingDigital-MarketingSenior-SEO-CopywriterSenior-Content-WriterSEO-Content-WriterSEO-Content-SpecialistSEO SpecialistGoogle AnalyticsSemrushrelated fieldSalesforceanalyticalanalyticsCloudDesign PatternsHTMLandFulltime
Key highlights
- Proven work experience as an SEO Content Writer or similar role, preferably in an e-commerce or retail industry.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with Salesforce Commerce Cloud is a plus.
- Knowledge of the fashion industry & familiarity with luxury brands is a plus.
- Benefits package for all eligible full-time employees (including medical, dental and vision).
- An amazing employee discount and other exciting perks.
Role overview
Responsibilities
- Collaborate with the SEO Project Manager & Keyword Research Analyst to identify target keywords, topics, & content gaps to drive organic traffic & improve search engine rankings.
- Conduct thorough keyword research & analysis to identify opportunities for content optimization.
- Create engaging & informative content that aligns with our brand voice, target audience, & SEO goals.
- Write compelling meta tags, titles, & descriptions to enhance click-through rates from search engine results pages (SERPs).
- Optimize existing website content, including product descriptions, category pages, & blog posts, to improve search visibility & organic rankings.
- Ensure that all content meets SEO best practices, including proper keyword placement, optimized formatting, & appropriate use of headers & subheadings.
- Collaborate with internal teams, including Marketing, Merchandising, & Creative, to gather information & insights for content creation.
- Stay up to date with industry trends, SEO techniques, & search engine algorithm changes to implement best practices & maintain a competitive edge.
- Monitor & analyze content performance using SEO tools & analytics platforms to identify opportunities for improvement.
- Provide guidance & support to both the product copy & content teams, ensuring consistency & adherence to SEO guidelines.
Requirements
- Proven work experience as an SEO Content Writer or similar role, preferably in an e-commerce or retail industry.
- Solid understanding of search engine optimization principles & best practices.
- Extensive experience in conducting keyword research & utilizing tools such as Google Search Console, BrightEdge or other keyword research platforms, Adobe Analytics, Google Analytics.
- Excellent writing & editing skills with a strong attention to detail.
- Ability to create high-quality, engaging content that aligns with SEO objectives & brand guidelines.
- Familiarity with content management systems (CMS) & basic HTML. Experience with Salesforce Commerce Cloud is a plus.
- Strong analytical skills & the ability to use data to drive content decisions.
- Self-motivated & able to work independently, as well as collaboratively within a team.
- Strong organizational & project management skills, with the ability to meet deadlines & handle multiple projects simultaneously.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Nice to have
- Experience with Salesforce Commerce Cloud is a plus.
- Knowledge of the fashion industry & familiarity with luxury brands is a plus.
Benefits
- Be part of an empowered, innovative team; work with an adventurous spirit and a customer-centric mindset; play a critical role in making decisions that will position us to win
- Exposure to rewarding career advancement opportunities across different functions within our corporate offices, retail stores, photo studios, and distribution centers
- A culture that promotes a flexible work environment
- Benefits package for all eligible full-time employees (including medical, dental and vision)
- An amazing employee discount and other exciting perks
Additional details
- Saks OFF 5TH is the premier luxury off-price destination. In its more than 100 stores in the U.S. and Canada, and online, at SaksOFF5TH.com, the company provides the best names in fashion at an incredible value through its merchandise authority, unparalleled brand access and seamless connection between ecommerce and stores.
- We believe that our differences not only make us stronger, but also guide our evolution and future growth. All associates are expected to create an inclusive environment free from harassment, discrimination, and bullying. Together, we celebrate, advocate for, and learn from our colleagues, customers and communities to create the best environment to shop and work for all.
- Thank you for your interest with Saks OFF 5TH. We look forward to reviewing your application.
- Originally posted on Himalayas