Designer Specialist
Trafilea
WorldwideremotePosted 20 days ago
Skill Required
Creative-And-DesignPerformance-MarketingAcquisition-MarketingDigital-MarketingVisual-DesignDesign-SpecialistDesignerDesignPerformance MarketingEmail MarketingDesign SystemautomationdesigningbuildingTestNGdesignFigmaDesign PatternsandAIFulltime
Key highlights
- USD competitive salary.
- 2+ years of relevant design experience.
- 100% remote work.
- Advanced user of generative AI models (e.g., GPT‑2, Nano Banana 2).
- Design for paid media across Meta, TikTok, and Google.
- Strong collaboration with marketing, data, and product teams.
Role overview
Trafilea is seeking a Creative Design Specialist for Acquisition who will own the performance creative ecosystem across paid channels, designing assets that drive acquisition, conversion, and revenue. The role blends creativity with performance thinking and AI‑powered workflows to attract, convert, and scale the customer base for Trafilea’s portfolio of digitally native brands.
Responsibilities
- Lead the design and execution of paid media creative (static, video, and UGC‑style ads) from concept to delivery across Meta, TikTok, Google, and other acquisition channels.
- Create high‑performing assets for acquisition initiatives (ad creatives, landing pages, funnels) optimized for click‑through and conversion.
- Define and improve creative testing frameworks, design guidelines, and workflows that enable rapid iteration and volume for performance marketing.
- Collaborate with paid media, data, and product teams to align creative with acquisition KPIs (CTR, hook rate, CPA, ROAS).
- Design conversion‑focused landing pages with strong UI/UX principles to maximize new‑customer conversion.
- Generate innovative creative concepts and angles that improve top‑of‑funnel performance and lower acquisition costs.
- Ensure brand consistency across all acquisition touchpoints while adapting to platform‑native formats.
- Provide feedback, coaching, and direction to elevate creative output and testing velocity.
Requirements
- Background in graphic design, visual communication, or UI/UX, with 2+ years of experience designing for email marketing and retention‑driven experiences.
- Proficiency in Figma and Adobe Creative Suite, with hands‑on experience building emails within an ESP (e.g., Klaviyo).
- Solid understanding of responsive email design and UI/UX principles applied to landing pages and collections.
- Ability to work within and maintain design systems and brand guidelines across multiple touchpoints.
- Comfortable reading engagement and conversion metrics (open rate, CTR, conversion) to inform design iteration.
- Strong collaboration skills, with experience partnering with marketing, data, and product teams.
- Attention to detail and ability to translate briefs into on‑brand, high‑performing creative under tight timelines.
- Experience in AI‑powered design tools and automations to improve speed and scalability.
- Advanced user of generative AI models (e.g., GPT‑2, Nano Banana 2) with an AI‑first mindset.
Nice to have
- Familiarity with paid media platforms such as Meta, TikTok, and Google for creative production.
- Experience creating UGC‑style video ads.
Benefits
- 100% Remote work arrangement.
- USD competitive salary.
- Paid time off.
- Opportunity to work with AI and automation investments.
- Being part of a dynamic, diverse, and talented global team.
- Work on scaling purpose‑driven, digitally native DTC brands.
Additional details
- About Trafilea: Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose‑driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
- Why Trafilea: We’re a tech‑led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. We build and scale our own brands. We invest in AI and automation like few others in eCom. We test fast, grow fast, and help you do the same. Be part of a dynamic, diverse, and talented global team.