Product Analyst- Assistant Manager- Paytm Ads
Paytm
Noida, Uttar Pradesh, IndiaPosted 3 months ago
Skill Required
AnalyticsProduct ManagerStatisticsGoogle AdsEngineeringPower BIMeta AdsTableauTestNGLookerdesignDesign PatternsSQL
Key highlights
- Flexible and inclusive work environment with fast decision-making and ownership
- B.E./B.Tech from a reputed engineering institute
- Strong SQL expertise for large-scale data analysis
- Experience with BI tools like Superset, Tableau
- Work with a high-performing product and engineering team
- Opportunity to shape India’s largest digital lending story
Role overview
We are looking for a Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance.
Responsibilities
- Build and maintain automated dashboards and BI reports for key product and revenue metrics.
- Write advanced SQL queries to analyze large datasets and generate actionable insights.
- Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
- Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
- Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
- Translate business/product questions into structured analysis recommendations for stakeholders.
Requirements
- B.E./B.Tech from a reputed engineering institute
- Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
- Strong SQL expertise for large-scale data analysis and reporting.
- Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
- Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
- Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
Nice to have
- Experience in AdTech / MarTech ecosystems is preferred but not mandatory.
Benefits
- Work with a high-performing and passionate product, design, and engineering team.
- Shape the future of credit for millions of users.
- Build at scale in one of India’s most dynamic and regulated spaces.
- Flexible and inclusive work environment with fast decision-making and ownership.
Additional details
- Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
- Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns.