Posted today · be early

Brand Marketing – Assistant Manager / Manager

Unbore Foods

IndiaremotePosted today

Skill Required

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Key highlights

3–5 years of experience required
Prior experience in FMCG preferred
Open to travel extensively
Remote position

Role overview

Responsibilities

Own and execute brand marketing initiatives across trade, retail, digital and on-ground channels.
Plan and manage new product, flavour and market launches from strategy to execution.
Work closely with sales and distribution teams to develop and execute trade marketing programmes, retailer activations, POSM and visibility initiatives.
Translate the brand strategy into campaigns and consumer-facing communication across markets.
Coordinate with creative, digital, production and activation partners to ensure timely execution.
Track market trends, competition, consumer behaviour and trade feedback to identify new opportunities.
Support marketing budgets, campaign planning and measurement of marketing effectiveness.
Spend time in the market, understand what is happening at the retailer and consumer level, and bring those learnings back into the brand.
Take increasing ownership of the Firki brand and its growth journey.

Requirements

3–5 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing.
Prior experience in FMCG is preferred, especially beverages, foods or other high-frequency consumer categories.
Strong understanding of trade marketing and general trade will be a significant advantage.
Experience handling product launches, market launches or brand activations.
Someone who is proactive, curious, eager to learn and comfortable taking ownership.
Ability to work in a fast-moving, entrepreneurial environment where plans quickly turn into execution.
Comfortable working across functions including Sales, Trade, Creative, Digital and Operations.
Open to travel extensively as the brand enters new markets.