Posted today · be early
Campaign Marketing Manager
Porch Group
IndiaremotePosted today
Skill Required
Marketing-Campaign-ManagerMarketing-ManagerDigital-Marketing-ManagerDemand-Generation-ManagerMarketing-Operations-ManagerAdvertising-Campaign-ManagerDigital-Marketing-Campaign-ManagerEvents-and-Campaign-Marketing-ManagerCampaign-ManagerEmail MarketingtroubleshootingSalesforceautomationJiraWordPressbuildingwrittendesignandFulltime
Key highlights
- Salary: ₹ 10,68, 800 – ₹ 14,96,300 INR Annually
- Experience: At least 5 years in marketing campaigns/operations
- Requirement: Core US Hours Overlap (7:30pm- 11:30pm IST)
- Benefit: Medical, accident, and retiral benefits
- Location: Remote (India)
Role overview
Porch Group is a leading vertical software and insurance platform positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. As a leader in the home services SaaS space, they have built deep relationships with approximately 30 thousand companies key to the home-buying transaction. As the Marketing Campaign Manager on the Inspection marketing team, you will play a pivotal role in bringing marketing campaigns to life. Working in partnership with the Sr. Marketing Managers for Services, Software, and Paid Digital, you will be the connective tissue that brings together tactics and assets to form high-impact Integrated Marketing Campaigns (IMCs).
Responsibilities
- Act as project manager for all marketing campaigns that drive business growth, demand generation, and brand awareness for six software and service-based business units.
- Manage an organization-wide calendar of all campaign elements to ensure smooth operations without conflicts or redundancies.
- Design, build, and schedule engaging email communications via Active Campaign and/or other email automation tools, ensuring visual appeal and grammatical standards are met or exceeded.
- Independently develop functional WordPress landing pages, including basic troubleshooting of plugins, themes, and layout issues
- Partner with demand-gen marketing managers to ensure successful execution of marketing campaigns including email design and delivery, landing page design, Salesforce campaign build, sales enablement tools design, physical and digital marketing collateral design and build, webinar registration build, presentation deck build, and other campaign elements, as needed.
- Develop and take ownership of social media strategy for six software and services BUs + Inspection Fuel, pivoting strategy and tactics to improve performance, as needed.
- Manage and execute organic social media calendar in Hootsuite for six software and services BUs + Inspection Fuel.
- Spearhead end-to-end development and execution of a multi-channel (email, print, direct mail, paid digital, social, telemarketing) marketing campaign for Inspection Fuel Conference.
- Maintain Inspection Fuel website – including updating schedule, speakers, and sponsors regularly throughout the marketing campaign in the lead up to the event.
- Report on email marketing and organic social mediaperformance across all six BUs.
Requirements
- Expertise in marketing technology, including Active Campaign, Salesforce CRM, Atlassian productivity tools (Confluence/Jira), Hootsuite, and webinar platforms
- Ability to take ownership of strategy and execution for email marketing and organic social media channels
- Proficiency using Claude, ChatGPT, or other generative artificial intelligence tools to increase productivity and generate ideas
- At least five (5) years’ experience in managing marketing campaigns and/or marketing operations.
- English Proficiency (CEFR C1 or equivalent): Must possess advanced verbal and written communication skills to lead complex strategy calls with international clients, draft comprehensive technical reports, and negotiate project scope independently. Excellent written and communication skills in English language.
- Proven experience working with US based business teams.
- Ability to work within core US business hours / time zone expectations - Eastern Standard Time (EST) overlap
- Workspace: A quiet, dedicated space to work, and a reliable internet connection with a minimum speed of 50 Mbps.
Benefits
- Comprehensive coverage for your health, life, and financial wellbeing.
- Medical insurance, accident insurance and retiral benefits.
- Wellness programs including 12 company-paid holidays, 2 flexible holidays, privilege/earned leave, casual/sick leave, paid maternity and paternity leaves, and weekly wellness events.
Additional details
- Job Title: Campaign Marketing Manager
- Location: India
- Workplace Type: Remote
- Working Hours: 8 Hours (Excluding breaks) 4 Core US Hours Overlap (7:30pm- 11:30pm IST) 4 flexible hours (IST)
- Pay Range*: ₹ 10,68, 800 – ₹ 14,96,300 INR Annually (*actual pay reflects factors such as work experience, skillsets, job related knowledge, alignment with market and Porch employees, as well as geographic location)
- Porch is an Equal Opportunity employer.
- Originally posted on Himalayas