CRO Manager – Growth & Conversion Optimization
Trafilea
WorldwideremotePosted 7 days ago
Skill Required
CRO-ManagerConversion-Rate-Optimization-ManagerGrowth-ManagerDigital-Marketing-ManagerPerformance-Marketing-ManagerConversion-Marketing-ManagerGrowth-Optimization-ManagerMarketingConversion OptimizationautomationbuildingTestNGandAIFulltime
Key highlights
- USD competitive salary
- 4–6+ years in CRO, experimentation, growth, or performance-driven roles
- 100% Remote
- 2+ years of experience leading team
Role overview
Trafilea is a Consumer Tech Platform for Transformative Brand Growth building an AI Growth Engine to power the next generation of consumer brands. With over $1B+ in cumulative revenue and a global D2C footprint, they own and operate digitally native brands with presence in Walmart, Nordstrom, and Amazon. Trafilea is looking for a CRO Manager to own the end-to-end experimentation process, turning customer behavior into measurable growth. This role serves as a key reference across Growth, Acquisition, Product, Creative, and Data, focusing on identifying conversion leaks and building data-grounded hypotheses to create the greatest business impact.
Responsibilities
- Own the end-to-end CRO process: problem identification → hypothesis → prioritization → execution → analysis.
- Detect conversion leaks across the full funnel (landing pages, PDPs, checkout, quizzes, pricing, messaging).
- Build data-grounded hypotheses (quant + qualitative), prioritized by business impact, not ease of implementation.
- Be the CRO reference point across Growth, Acquisition, Product, Creative, and Data — leading discussions without owning all execution.
- Partner cross-functionally: align with Acquisition/Creative on messaging, and with Product/CRO execution to turn hypotheses into tests.
- Uphold testing rigor: clean setups, correct KPIs, proper segmentation, reliable conclusions, and a high-quality (not high-volume) backlog.
- Standardize documentation: hypothesis, expected outcome, learnings, next actions — and push back on low-impact tests.
- Drive data-informed decisions, connecting CRO learnings to revenue, acquisition efficiency, and retention, even with incomplete data.
- Evangelize CRO culture, raising experimentation maturity across teams and fostering fast learning and ownership.
Requirements
- 4–6+ years in CRO, experimentation, growth, or performance-driven roles.
- 2+ years of experience leading team
- Experience in high-volume, fast-paced eCommerce or DTC businesses.
- Proven ability to diagnose funnel problems and define strong, data-grounded hypotheses.
- Proven ability to prioritize initiatives based on business impact.
- Comfortable working beyond pure CRO tools — funnels, acquisition context, and creative logic.
Benefits
- 100% Remote
- USD competitive salary
- paid time off
Additional details
- Trafilea combines technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
- The company invests heavily in AI and automation within the eCom space.
- The team is described as a dynamic, diverse, and talented global team.
- Originally posted on Himalayas