Wholesale Marketing Manager

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. - We build and scale our own brands. - We invest in AI and automation like few others in eCom. - We test fast, grow fast, and help you do the same. - Be part of a dynamic, diverse, and talented global team. - 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities We are looking for a innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion. You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance. - Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists. - Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics. - Support freestanding store launches with playbooks, launch plans, and evaluations. - Ensure creative and merchandising alignment with brand positioning and retailer guidelines. - Monitor sell-through, traffic lift, and digital performance metrics for all campaigns. - Own retail marketing budget allocation, including co-op spend and production costs. - Implement AI-driven tools for campaign tracking and creative optimization. - Project & campaign reporting for senior leadership Requirements - 10+ years in retail or wholesale marketing with proven success leading multi-channel campaigns (in-store, digital, influencer, media) with measurable impact. Experience collaborating with major retailers (Walmart, Macy’s, Kohl’s, Nordstrom, etc.). Familiarity with apparel retail environments; intimate apparel experience a plus. - Demonstrated ability to negotiate professionally, lead vendor & retailer relationships. - Data-driven mindset with the ability to confidently use metrics to optimize marketing spend and storytelling. - Proficiency in MS Excel (advanced formulas, pivot tables), Google Workspace, and project management tools (e.g., Asana). - Hands-on experience implementing or using AI-driven tools to improve efficiency, reporting, and campaign performance analysis. - Excellent communicator and active listener; able to influence at all levels, including executives, vendors, and cross-functional teams. - Strategic thinker who applies the 20-80 principle to prioritize actions with greatest impact. Anticipates challenges, adapts fast in dynamic environments, and always develops contingency plans. - Strong problem-solver who connects data and critical insights to drive effective decisions. Turns mistakes into process improvements, embedding learnings into scalable solutions. - Raises the bar for detail orientation, quality, and brand standards. - Highly adaptable, collaborative, and team-oriented, but comfortable taking ownership and accountability. Acts like an owner, with a bias for speed, performance, and raising. Originally posted on Himalayas