Inbound & Growth Marketing Specialist
Innovation Roundtable
WorldwideremotePosted 10 days ago
Skill Required
Inbound-MarketingGrowth-MarketingDigital-MarketingB2B-MarketingContent-MarketingInbound-Marketing-SpecialistGrowth-Marketing-SpecialistGrowth-MarketerGrowth-Marketing-StrategistMarketing-SpecialistEmail MarketingContent MarketinganalyticalautomationanalyticsHubSpotTestNGDesign PatternsSEOandAIContract
Key highlights
- Fully remote
- Requires HubSpot experience
- Requires practical AI tool experience
- Focuses on lead generation and conversion
Role overview
Innovation Roundtable is a global network for innovation executives in large international companies that organizes executive conferences to address strategic and operational challenges. The Inbound & Growth Marketing Specialist will help grow qualified reach and lead generation by turning event-generated content into a repeatable inbound and lifecycle marketing engine while running structured marketing experiments. The role is fully remote and offers real ownership over planning, testing, and measuring marketing. The specialist will work hands-on across content, email, SEO/search visibility and distribution, collaborating with international colleagues in Marketing, Sales, Programme, Social & Video.
Responsibilities
- Own and improve inbound & growth marketing execution across content, email, website, SEO, and social distribution. Support paid campaigns when relevant.
- Repurpose event generated content: recordings, transcripts, interviews, speaker insights, and member stories into useful content packages
- Coordinate organic amplification with host and member company communication teams, speakers, members and attendees.
- Write and continuously test conversion-focused messaging for individual events and audiences
- Build, optimize, and maintain landing pages and registration funnels, and run structured tests on what actually moves signups (subject lines, invite formats, audience framing)
- Set up and maintain reliable tracking for traffic, content downloads, and funnel conversion, so decisions are based on real behavior rather than raw visit counts
- Improve organic visibility across traditional SEO and AI-driven search
- Plan, execute and improve email campaigns, the IR newsletter and event nurture journeys that keep prospects and past attendees engaged between events
- Use AI tools as part of your regular workflow to speed up content creation, campaign iteration, and performance reporting
- Partner with Sales, & Programme teams to to understand which audiences, companies, topics and behaviours produce high-quality guests and commercial opportunities, and share what's working across teams
- Maintain an editorial and experimentation calendar, prioritising higher-value events and content opportunities
- Identify and propose new marketing approaches, channels, or tools worth testing
Requirements
- Proven track record running inbound or growth marketing campaigns with measurable lead-generation or conversion results
- Strong, demonstrable copywriting skills in English, with the ability to turn complex subject matter into clear, useful content for senior professional audiences
- Solid understanding of content strategy, SEO, email/lifecycle marketing and conversion fundamentals
- Comfortable working hands-on with analytics and tracking tools, and able to diagnose funnel or engagement problems from the data, not just report on it
- Comfortable working in CMS and marketing automation tools (HubSpot), and able to learn new systems quickly
- Regular, practical experience using AI tools (e.g. Claude, ChatGPT, Gemini) for content, campaign testing, or reporting
- Able to work independently, manage multiple campaigns/events at once, and prioritize with minimal oversight
- Analytical mindset with strong attention to detail
Nice to have
- Familiarity with AI-search/AEO/GEO is a plus
- Experience in working in membership-based, B2B business, events, and familiarity with corporate innovation, HR or marketing topics is a plus (but not required)
Benefits
- Fully remote work environment
- International and collaborative working environment
- Meaningful ownership over campaigns, content engines and experimentation, with the opportunity to shape our evolving inbound and growth approach
- High level of independence and an opportunity to try new and exciting strategies
Additional details
- Innovation Roundtable is an international team that values ownership, collaboration, continuous learning, and practical problem-solving.
- The working environment offers flexibility, autonomy, and the opportunity to contribute to meaningful projects with global impact.
- Application requirement: Please submit your CV together with 2-3 examples of marketing projects, campaigns or content you have worked on. For at least one example, briefly explain your role, the audience, what you changed or tested, and the measurable result.
- Originally posted on Himalayas