Head of Digital Marketing

About the Role We are looking for an experienced and result-oriented Digital Marketing Head to lead our digital marketing activities. The ideal candidate should have expertise in performance marketing, SEO, social media management, content strategy, and lead generation. The candidate will be responsible for increasing brand awareness, generating quality leads, and managing the company's online presence. Key Responsibilities Website Management Manage and maintain WordPress websites. Update website content, blogs, landing pages, and banners. Ensure website performance, speed, and SEO optimization. Coordinate with the development team for website improvements. Social Media Management Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms. Create monthly content calendars. Plan and publish posts, reels, stories, and campaigns. Increase followers, engagement, and brand visibility. Respond to comments and coordinate with the support team when required. Performance Marketing Plan, execute, and optimize Meta (Facebook & Instagram) Ads. Manage Google Ads (Search, Display, Performance Max, YouTube). Generate quality leads within the marketing budget. Track ROI, CPL, CPC, and conversion rates. Conduct A/B testing for creatives and landing pages. SEO (Search Engine Optimization) Perform on-page and off-page SEO. Conduct keyword research and competitor analysis. Optimize website rankings on Google. Build quality backlinks. Monitor SEO performance using Google Search Console and Google Analytics. Content & Reel Script Writing Write engaging scripts for Instagram and Facebook Reels. Plan educational, promotional, and branding content. Coordinate with designers and video editors. Develop content ideas based on current trends. Marketing Strategy Develop monthly and quarterly digital marketing plans. Plan campaigns for branding and lead generation. Research competitors and market trends. Improve customer acquisition strategies. Analytics & Reporting Monitor campaign performance. Prepare weekly and monthly marketing reports. Track KPIs such as: Leads Generated Cost Per Lead (CPL) Website Traffic ROAS Organic Rankings Social Media Growth Conversion Rate Required Skills Strong knowledge of WordPress. Expertise in Meta Ads Manager. Expertise in Google Ads. Strong understanding of SEO. Social Media Management. Google Analytics 4 (GA4). Google Search Console. Canva and basic graphic design knowledge. Script writing for Reels and short-form videos. Copywriting and content marketing. Basic HTML/CSS knowledge is an added advantage. Preferred Qualifications Bachelor's degree in Marketing, Business, or a related field. Google Ads Certification (Preferred). Meta Blueprint Certification (Preferred). Proven portfolio of successful digital marketing campaigns. Key Performance Indicators (KPIs) Monthly qualified leads generated. Cost per Lead (CPL). Return on Ad Spend (ROAS). Organic website traffic growth. Google keyword ranking improvements. Social media engagement and follower growth. Website conversion rate. Monthly revenue generated through digital campaigns.