Digital Marketing Manager

JOB DESCRIPTION: Position Title: Digital Marketing Manager Reports To: Head of Marketing Location: Thanisandara, North Bangalore, India (On-Site / 6 day a week) Employment Type: Full-Time About the Role We are seeking a results-driven, highly analytical, and creative Digital Marketing Specialist to lead our end-to-end online marketing, lead generation, search engine optimization (SEO), and social media execution. In this role, you will be directly responsible for building high-performing lead generation pipelines across both B2B (event planners, corporate clients, venue directors) and B2C (weddings, private luxury banquets) channels. This is a 100% on-site role based in our Bangalore office. You will report directly to the Head of Marketing, taking full ownership of Campaign Execution, CPL/CAC Optimization, Social Media Output, On-Ground Visual Content Production, Curating Weekly Performance Reports and Analytics Dashboards. Key Responsibilities 1. Lead Generation & Paid Ads Performance (B2B & B2C) · Plan, launch, and manage performance marketing campaigns on Meta Ads (Instagram & Facebook) and Google PPC (Search, Display, Retargeting). · Optimize customer acquisition costs (CAC) and cost-per-lead (CPL) while scaling total inbound lead volume. · Build high-converting landing pages, lead capture funnels, and automated WhatsApp/Email nurture workflows. ·  Execute retargeting strategies to convert lost website visitors into active inquiries. 2. Search Engine Optimization (SEO) · Perform technical, on-page, and off-page SEO audits to drive organic search traffic for high-intent keywords. · Optimize website copy, metadata, schema markup, and speed performance. · Develop a content-led organic strategy targeting regional and high-ticket service queries in Bangalore. · Manage local SEO (Google Business Profile) to dominate local search pack results. 3. Social Media, Content & Visual Production · Manage day-to-day social media channels (Instagram, LinkedIn, Facebook, YouTube). · Work on-site with the kitchen and events team to capture, shoot, and edit engaging short-form video content (Reels, Shorts) highlighting live events, central kitchen scale, and customer proof. · Leverage video production, camera photography, and post-production video editing skills to elevate visual storytelling and luxury brand aesthetics. · Build and manage B2B LinkedIn outreach queues targeting event directors and corporate planners. 4. Performance Analytics & Report Curation · Curate and present weekly and monthly performance dashboards directly to the Head of Marketing. · Track key performance metrics: CPL, Click-Through Rate (CTR), Conversion Rates, Return on Ad Spend (ROAS), and Organic Keyword Rankings. · Provide data-driven insights and actionable strategy updates based on daily campaign trends. · Maintain meticulous pipeline hygiene in the CRM, tracking leads from first touchpoint to contract sign-off. Required Qualifications & Experience · 3–8 years of hands-on experience in Performance Marketing, SEO, and Social Media Management (Hospitality, Luxury, Events, or B2B/B2C agency background preferred). ·  Must be willing and able to work 100% on-site from our Bangalore office. · Strong skill set or hands-on experience in Video Production, Photography, and Video Editing (CapCut, Premiere Pro, DaVinci Resolve, Lightroom, or Canva) is a major plus. · Proven track record of managing monthly ad spend (Meta & Google) and achieving measurable CPL targets. · Proficiency with Google Analytics (GA4), Search Console, Meta Ads Manager, Google Ads Manager, and SEO tools (SEMrush, Ahrefs). · Demonstrated experience in structuring detailed performance reports, dashboards, and data presentation. · Strong copy/content creation skills and familiarity with CRM / Marketing Automation tools (HubSpot, Zoho, WhatsApp Business API).