Growth Management - Manager - Recharges
Paytm
Noida, Uttar Pradesh, IndiaPosted 3 months ago
Skill Required
GrowthPerformance MarketinganalyticalbuildingDesign Patterns
Key highlights
- Opportunity to create wealth by being part of India’s largest digital lending story.
- 5-7 years of experience in bill payments/transit or related consumer internet roles.
- Improve average revenue per use through cross‑sell initiatives.
- Strong data‑driven problem solving and analytical skills required.
Role overview
The role involves leading profit and loss responsibility for the RU and transit categories, driving revenue targets, and owning the business growth charter. The candidate will devise and execute user growth strategies, manage user acquisition and retention, run performance marketing campaigns, and collaborate with central teams and management to improve conversion funnels and market presence.
Responsibilities
- Lead the P&L responsibility for RU & transit categories, focusing on bottom‑line enhancing strategies, cost optimisation and revenue target delivery.
- Own the business growth charter and collaborate with central teams to strategize and coordinate user and value growth.
- Devise innovative user growth strategies aligned with the category’s vision and business goals to increase presence on and off the app.
- Work closely with management to share funnel conversion improvement ideas, provide feedback and present results.
- Identify demand levers by deeply understanding consumer behavior and building offerings around it.
- Identify user cohorts and run custom growth campaigns to drive user activation and reactivation.
- Define user acquisition and user retention strategies.
- Monitor market trends, research consumer markets and competitors’ activities.
- Understand marketing and consumer behavior, deploy successful marketing campaigns, and own implementation, tracking and analytics.
- Create and execute a strong performance marketing strategy and execution plan to build awareness and drive conversions.
- Measure and report the performance of all marketing campaigns, assessing ROI and KPIs to track efficacy over time.
Requirements
- 5-7 years of experience in bill payments/transit or relevant consumer internet industry roles in growth and category management.
- Extremely adept at stakeholder management.
- Must be data‑driven with strong problem‑solving and analytical skills.
- Ability to multitask and handle a diverse range of requirements.
- Excellent communication skills with ability to manage complex negotiations.
- High degree of ownership in taking things to completion.
- P&L ownership.
- Category management.
- Offline, CLM marketing and performance marketing expertise.
- GTM strategy development.
- Product strategy knowledge.
- Advanced MS‑Office and MS‑Excel skills.
Nice to have
- Experience building a category from its nascent stage.
- MBA from a Tier 1 business school.
Benefits
- Collaborative, output‑driven program that brings cohesiveness across businesses through technology.
- Opportunity to improve average revenue per use by increasing cross‑sell opportunities.
- 360‑degree peer feedback on support for teammates’ goals.
- Respect earned from peers and managers, not demanded.
Additional details
- Paytm is India's leading mobile payments and financial services distribution company, pioneer of the mobile QR payments revolution, building technologies for small businesses, with a mission to serve half a billion Indians and bring them into the mainstream economy.
- Compensation: If you are the right fit, we believe in creating wealth for you, leveraging 500 mn+ registered users, 17 mn+ merchants and deep data to democratize credit for deserving consumers and merchants, and to be part of India’s largest digital lending story.