Senior Product Manager – Marketing OS, LeadGen
HighLevel
IndiaremotePosted 1 month ago
Skill Required
Product-ManagementSenior-Product-ManagementLead-GenerationMartechB2B-SaaS-ProductSenior-Digital-Marketing-Product-ManagerMarketing-Product-ManagerSenior-Product-LeadSenior-Growth-Product-ManagerProduct ManagerConversion OptimizationMicroservicesEngineeringautomationanalyticssecuritybuildingdesignAPIsandGoAIFulltime
Key highlights
- Required experience: 7+ years of Product Management experience
- Key benefit: Global, remote-first organization
- Notable requirement: B2B SaaS, MarTech, CRM, or analytics experience
- Role level: Senior Individual Contributor
Role overview
As Senior Product Manager – Marketing OS, LeadGen, you will help shape the future of lead generation at HighLevel. You will own product strategy, roadmap, and execution across a portfolio that includes Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities. This is a senior individual contributor role where you will evolve these products into a cohesive LeadGen experience that enables agencies and SMBs to create high-converting acquisition journeys, collect better-quality data, understand visitor behavior, and activate every lead through HighLevel's CRM and automation ecosystem. You will work closely with Engineering, Design, and Data, partnering with adjacent product teams to impact product adoption, lead volume, lead quality, engagement, conversion, retention, and overall platform growth.
Responsibilities
- Own the LeadGen roadmap: Define and execute the product strategy and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
- Build cohesive experiences: Drive consistency across builders, templates, publishing, data models, integrations, analytics, and reporting.
- Improve lead capture: Ship capabilities that increase visitor engagement, completion rates, lead quality, qualification, routing, and follow-up.
- Connect the customer journey: Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes.
- Drive External Tracking: Define how HighLevel captures visitor behavior, conversions, identity, attribution, and campaign activity across third-party websites.
- Strengthen analytics foundations: Contribute to consistent event taxonomies, instrumentation standards, and reporting across the LeadGen portfolio.
- Drive AI-assisted creation: Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization.
- Improve cross-device experiences: Ensure creation and consumption experiences are intuitive, responsive, accessible, and performant across desktop, mobile, and tablet.
- Partner on technical decisions: Work with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.
- Drive cross-functional execution: Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared outcomes.
- Support go-to-market: Contribute to product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education.
- Operate hands-on: Write PRDs and strategy documents, conduct discovery, analyze data, validate concepts, prioritize initiatives, and resolve ambiguity.
- Own measurable outcomes: Drive improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention.
Requirements
- 7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.
- Experience owning a customer-facing product or product area end to end, from discovery through launch and iteration.
- Experience defining and executing a roadmap across multiple related product areas.
- Strong understanding of lead generation, customer acquisition, conversion optimization, qualification, and growth loops.
- Experience with products such as forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.
- Familiarity with behavioral tracking, including page views, clicks, scrolls, field interactions, submissions, abandonment, and conversion events.
- Understanding of event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.
- Exposure to embeddable products such as widgets, scripts, SDKs, forms, or externally hosted experiences.
- Familiarity with APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.
- Experience partnering with Engineering on frontend, backend, data, and infrastructure systems.
- Strong product judgment, analytical ability, and UI/UX sensibility.
- Ability to influence cross-functional partners and drive alignment without direct authority.
- Excellent written and verbal communication, decision-making, and stakeholder management skills.
Nice to have
- Experience with AI- or LLM-powered creation, conversational, or optimization products.
- Experience building form builders, survey platforms, chat products, interactive content, or behavioral analytics tools.
- Experience with first-party tracking, customer identity, attribution, consent management, or data governance.
- Exposure to high-volume event ingestion, real-time analytics, experimentation, or personalization systems.
- Experience building products for marketing agencies, SMBs, creators, or multi-location businesses.
- Prior experience working in a remote, globally distributed product organization.
Benefits
- Ownership: It is never somebody else's job.
- Customer focus: We are passionately focused on adding value for our users.
- Speed: We use lean principles and go to market in weeks rather than quarters.
- Experimentation: Good ideas are tested quickly, measured, and improved iteratively.
- Growth: You will help scale a global B2B SaaS platform and build products used by millions of businesses.
- People: We take care of our team so our team can take care of our users.
Additional details
- HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale.
- HighLevel supports SMBs across 150+ countries; businesses operating on HighLevel have generated over $7 billion in ecosystem value.
- The platform powers more than 4 billion API hits and 2.5 billion message events daily, with 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported.
- HighLevel operates as a global, remote-first organization with over 2,000 team members across 10+ countries.
- The Marketing OS – LeadGen Team owns products including Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, Lead capture/submission/attribution/behavioral analytics, and Templates/integrations/embeddable experiences.
- EEO Statement: The company is an Equal Opportunity Employer. Providing demographic information is voluntary and will not affect application status.
- Originally posted on Himalayas