TikTok Ads Performance Specialist
Enterprise Management Solutions, Inc.
IndiaremotePosted 15 days ago
Skill Required
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Key highlights
- Salary: $6.00 – $7.50 per hour
- Experience: 2-4 years of hands-on TikTok Ads experience required
- Benefit: None (Ineligible)
- Requirement: Strong understanding of short-form creative strategy and hook-based marketing psychology
- Requirement: Experience installing TikTok Pixel and configuring conversion tracking
- Requirement: Ability to work aligned with U.S. Eastern Time
Role overview
The TikTok Ads Performance Specialist at Enterprise Management Solutions LLC is responsible for planning, executing, and optimizing TikTok advertising campaigns for U.S.-based client accounts. This role focuses on creative strategy, testing velocity, budget management, and performance scalability to drive lead generation and revenue growth through short-form video marketing.
Responsibilities
- Conduct structured intake to understand client offers, audience profiles, and KPIs
- Design campaign frameworks aligned with lead generation or revenue objectives
- Structure campaigns using appropriate objectives such as Lead Generation, Conversions, or Traffic
- Configure ad group segmentation based on testing methodology
- Launch campaigns using controlled budget allocation frameworks
- Develop structured creative testing plans
- Identify and script high-performing hooks with strong emphasis on the first three seconds
- Test multiple creative formats including UGC-style videos, native storytelling formats, problem-solution structures, and testimonial-based creatives
- Monitor creative fatigue and performance decay
- Analyze retention metrics and hook performance
- Scale high-performing creatives using structured iteration systems
- Build broad targeting structures aligned with TikTok algorithm best practices
- Test interest-based segmentation when appropriate
- Monitor CPM, CTR, conversion rate, and cost per acquisition metrics
- Adjust bidding strategies and audience structures based on performance data
- Identify whether performance changes are driven by creative variables or audience structure
- Install and verify TikTok Pixel implementation
- Configure Events API when applicable
- Verify domain setup and event prioritization
- Align TikTok event tracking with GoHighLevel CRM capture
- Ensure UTM parameters are properly structured
- Conduct regular quality assurance checks to validate conversion accuracy and source attribution
- Monitor daily and weekly spend pacing
- Maintain cost efficiency thresholds
- Reallocate budget toward high-performing creatives
- Prevent overspending during learning phases
- Implement structured scaling methodologies
- Review CRM pipeline quality to assess lead-to-revenue alignment
- Ensure TikTok leads flow correctly into GoHighLevel
- Validate source attribution accuracy within CRM
- Provide structured weekly performance summaries
- Deliver monthly reports including spend, lead volume, cost per lead, creative performance breakdown, and scaling recommendations
- Respond to urgent campaign adjustments
- Participate in strategic planning sessions
- Remain updated on TikTok platform updates and algorithm changes
- Support broader paid media initiatives when required
Requirements
- 2-4 years of hands-on TikTok Ads experience required
- Demonstrated experience running and optimizing lead generation campaigns
- Experience installing TikTok Pixel and configuring conversion tracking
- Understanding of short-form content trends and platform-native creative
- Experience working with U.S.-based clients preferred
- Reliable computer or laptop and strong, stable internet connection required
- Ability to work aligned with U.S. Eastern Time
Nice to have
- Experience running Meta Ads (considered secondary but valuable)
- Familiarity with CRM integrations, preferably GoHighLevel
Benefits
- None (Ineligible)
Additional details
- Work Schedule: Every Monday to Friday from 8:00 AM to 5:00 PM
- Classification: Exempt - Independent Contractor (Non-U.S.), W-8BEN
- Physical Demands: Primarily sedentary; extended periods of computer work, campaign monitoring, and data analysis
- Working Conditions: Remote work environment with collaboration across U.S. time zones. Requires stable internet connection, reliable computer equipment, and professional virtual communication standards
- Unscheduled Duties: Respond to urgent campaign adjustments. Participate in strategic planning sessions. Remain updated on TikTok platform updates and algorithm changes. Support broader paid media initiatives when required
- Compensation Range: $6.00 – $7.50 per hour, based on experience, creative capability, and performance impact
- Travel: None
- Performance Evaluation Criteria: Creative testing velocity, Lead volume growth, Cost per lead/acquisition efficiency, Campaign scalability, Budget pacing accuracy, Client satisfaction
- Company Context: Enterprise Management Solutions LLC provides operational infrastructure, staffing, digital marketing systems, and revenue enablement services for U.S.-based companies in real estate, property management, hospitality, healthcare, and service-based industries. As part of its Digital Marketing & Growth Division, EMS manages paid advertising systems, including a strategic expansion channel via TikTok