Marketing Analyst - Lifecycle (AI-Native) (India - Remote)
PriceLabs
IndiaremotePosted 7 days ago
Skill Required
Marketing-AnalystDigital-Marketing-AnalystAi-Marketing-SpecialistCustomer-Lifecycle-MarketingGrowth-Marketing-AnalystMarketing-Analytics-AssociateMarketing AnalystAIGenerative AIEmail MarketingEngineeringContent MarketinganalyticalautomationdesigningdebuggingBigQuerydesignSQLandFulltime
Key highlights
- Required Experience: 3-5 years in customer lifecycle marketing
- Location: Must reside in India
- Key Benefit: Remote-first / Work from home
- Notable Requirement: Proficiency in SQL, BigQuery, and AI prompt engineering
Role overview
We are looking for a forward-thinking and technical Customer Lifecycle Marketer to act as the pilot for our AI-driven communication strategy. In this dual-focus role, you will oversee our existing AI Outbound Agent to drive customer acquisition, while simultaneously designing new AI agents to automate and personalize our lifecycle retention campaigns. You will bridge the gap between demand generation, customer retention, and artificial intelligence. The ideal candidate is not just a copywriter or analyst, but an "AI Operator" capable of guiding autonomous agents to deliver human-quality engagement at scale.
Responsibilities
- Manage the Outbound AI Agent: Act as the primary supervisor for our AI agent that handles outbound marketing. You will monitor its outputs, refine its prompts, and continuously improve its logic to ensure high-quality interactions.
- Strategic Campaign Execution: Oversee the design and execution of targeted cold email campaigns. While the AI handles the heavy lifting, you will set the strategy and guardrails.
- List Management & Segmentation: Manage and segment lead lists to ensure the AI agent is targeting the right prospects with the right context.
- Optimization: Analyze the AI's performance and provide data-driven recommendations to improve its response rates and conversation quality.
- Architect Lifecycle Agents: Lead the initiative to build and train new AI agents dedicated to lifecycle marketing. You will design workflows that allow AI to autonomously nurture subscribers through the customer journey.
- Subscriber Segmentation: Analyze and segment the existing subscriber base to identify key cohorts and determine which segments are best suited for AI-driven vs. static nurturing.
- Data-Driven Personalization: Utilize tools such as Google BigQuery, Hightouch, and Customer.io to feed clean data to our AI agents, ensuring they have the context needed to hyper-personalize messages.
- Retention Strategy: Develop strategies to increase retention rates and re-activate churned customers, leveraging AI to detect at-risk signals and intervene automatically.
- Performance Reporting: Monitor and analyze campaign performance using key metrics such as open rates, click-through rates, and goal conversion rates.
- Compliance & Safety: Ensure all AI-generated communications comply with email marketing regulations and best practices, acting as the final quality assurance check to prevent "hallucinations" or off-brand messaging.
Requirements
- Must reside in India.
- 3-5 years of experience in customer lifecycle marketing roles.
- AI Literacy: Hands-on experience using AI tools (LLMs, agents, or automation platforms). Understanding of prompt engineering and how to "guide" an AI model to improve its output over time.
- Technical Skills: SQL, and analytical skills to measure agent performance.
- Tool Proficiency: Proficiency in email platforms (e.g., SmartLead, Customer.io) and data tools (e.g., Hightouch, BigQuery).
- Writing Chops: Excellent copywriting skills.
- Soft Skills: Strong problem-solving abilities and critical thinking.
Benefits
- Work with an industry-leading product that has thousands of customers worldwide (NPS in the 70s).
- Work with a global team (18 countries and counting) of passionate individuals that accept open communication, empowerment, and a shared focus on customer success.
- Remote-first organization that accepts work from home as the norm.
Additional details
- PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL.
- The platform helps individual hosts and hospitality professionals optimize pricing and revenue management through dynamic pricing, automation rules, and customizations.
- 2026 Scale: 700K+ listings, 160+ integrations, 150+ countries, 300+ globally remote team, 80K+ customers worldwide, 40% diversity.
- Industry awards won: SaasBoomi 2021, The Shortyz 2020, The Shortyz 2023, STRive Awards 2025, STRive Awards 2026.
- PriceLabs is an equal opportunity employer. We do not discriminate on the basis of race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges.
- Application process: Fill out the form with required details; shortlisted profiles will be contacted via email.
- Originally posted on Himalayas