Social Media Marketing Manager

Position: Social Media Marketing Manager + Graphic Designer Experience: 2+ Years Location: Kharadi, Pune (Work from Office) Company: Big Leap Strategy About the Role We're looking for a Social Media Manager + Graphic Designer with 2+ years of experience who can— Think strategically, Design creatively, Plan and execute with precision, and Analyze and present campaign performance effectively. If you're someone who enjoys turning ideas into visually engaging content while managing end-to-end social media presence, we'd love to hear from you. Key Responsibilities Social Media Management Plan and execute end-to-end social media strategies across Instagram, Facebook, LinkedIn, X, and other relevant platforms. Research trends, competitors, and audience behavior to identify creative content opportunities. Build and maintain monthly content calendars aligned with campaign objectives. Strategize messaging, captions, creative copies, and scripts for reels and videos. Track performance metrics and optimize content based on insights and platform analytics. Stay updated with platform algorithms, emerging trends, and industry best practices. Graphic Design Design static creatives, carousels, stories, ad creatives, banners, thumbnails, and other digital assets for social media. Create visually compelling content that aligns with each client's brand identity and campaign goals. Collaborate with the content and marketing teams to conceptualize campaign visuals. Maintain consistency in typography, colors, layouts, and overall brand aesthetics across all creatives. Ensure timely delivery of high-quality designs while managing multiple client accounts. Requirements Minimum 2 years of experience in Social Media Marketing and Graphic Design. Proficiency in Adobe Photoshop, Illustrator, Canva, and/or Figma (Adobe After Effects or Premiere Pro is a plus). Strong understanding of social media content formats and design principles. Experience with Meta Business Suite, LinkedIn Campaign Manager, and analytics tools. Excellent communication, content planning, and creative thinking abilities. Strong analytical and observational skills with attention to detail. Ability to manage multiple projects and meet deadlines in a fast-paced environment. A portfolio showcasing social media creatives and design work is mandatory. What We Value At Big Leap Strategy, we believe in design-led storytelling, performance-driven marketing, and continuous innovation. We're looking for someone who can seamlessly blend strategy, creativity, and design to build engaging digital experiences for our clients. If you're passionate about creating impactful content that not only looks great but also delivers results, you'll fit right in.