Digital Marketing Executive

Company: Maven Advert Location: Coimbatore, Tamil Nadu (On-site) Job Type: Full-Time About Maven Advert Maven Advert is a creative advertising and digital solutions company helping businesses build powerful brands through innovative marketing strategies. We specialize in Social Media Marketing, Branding, Performance Marketing, SEO, Website Development, Photography, Videography, Marketing Automation, and Business Growth Solutions. Our mission is to help brands connect with the right audience, generate quality leads, and achieve measurable business growth. We believe in creativity backed by data, continuous learning, and delivering exceptional results for our clients. Role Overview We are looking for a passionate and result-oriented Digital Marketing Executive to join our growing team. The ideal candidate should have a strong understanding of digital marketing trends, social media platforms, paid advertising, content strategy, and analytics. You will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns while working closely with designers, content creators, photographers, videographers, and clients. Key Responsibilities Plan and execute digital marketing campaigns across Meta (Facebook & Instagram), LinkedIn, Google, and other digital platforms. Create and manage social media content calendars. Coordinate with graphic designers and video editors to create engaging content. Write compelling captions, ad copies, website content, blogs, and promotional content. Schedule and publish content across multiple social media platforms. Monitor campaign performance and optimize based on KPIs. Generate monthly reports with actionable insights. Manage client social media accounts and ensure brand consistency. Conduct hashtag research, competitor analysis, and audience research. Assist in planning content shoots and campaign concepts. Manage website content updates using WordPress or similar CMS. Execute basic SEO activities including keyword research, on-page optimization, and content optimization. Manage Google Business Profile and local SEO activities. Support email marketing and WhatsApp marketing campaigns. Create lead generation campaigns using Meta Ads and Google Ads. Monitor website traffic using Google Analytics and Search Console. Collaborate with sales and client servicing teams to understand campaign objectives. Stay updated with the latest digital marketing trends, platform updates, AI tools, and industry best practices. Ensure all campaigns are delivered on time while maintaining high quality standards. Required Skills Strong understanding of Digital Marketing fundamentals. Social Media Marketing experience. Meta Ads (Facebook & Instagram Ads). Google Ads basics. Content Marketing. Copywriting and Content Writing. Campaign Planning & Execution. Social Media Management. Marketing Strategy. Basic SEO knowledge. Google Analytics. Google Search Console. Canva or Adobe Creative Suite knowledge. Basic video editing knowledge is an added advantage. Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Ability to manage multiple client accounts simultaneously. Good time management and organizational skills. Self-motivated with a willingness to learn new technologies. Team player with a positive attitude. Preferred Qualifications Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field. 1–3 years of experience in Digital Marketing or an Advertising Agency. Experience handling multiple brands. Knowledge of WordPress or Shopify. Familiarity with Zoho CRM, Google Workspace, or marketing automation tools. Experience using AI tools such as ChatGPT, Canva AI, or similar productivity tools. Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or SEMrush are a plus. Join Maven Advert and help businesses grow through creativity, innovation, and performance-driven digital marketing. Show more