Cluster Marketing & Communication Manager
AccorHotel
IndiaremotePosted 16 days ago
Skill Required
Marketing-ManagerCommunications-ManagerHotel-MarketingMarketing-Communications-ManagerRegional-Marketing-ManagerArea-Marketing-ManagerdevelopingwrittenandFulltime
Key highlights
- Develop and execute marketing and communications strategies to strengthen brand positioning, increase awareness, and drive revenue.
- Manage all hotel communications across digital marketing, social media, content creation, PR, media relations, campaigns, promotions, brand and internal communications.
- Work closely with Sales, Revenue, Food & Beverage, Rooms Division and other departments to align marketing with business priorities and Accor standards.
- Must possess strong written, verbal and interpersonal communication skills.
- Must demonstrate creativity in developing engaging ideas, campaigns and content.
- Must have commercial awareness of how marketing impacts room, F&B and overall hotel revenue.
Role overview
The Marketing & Communications Manager develops and executes the hotel's marketing and communications strategies to strengthen brand positioning, increase awareness, drive revenue opportunities, and support overall commercial objectives. This role manages all aspects of hotel communications—including digital marketing, social media, content creation, public relations, media relations, campaigns, promotions, brand communications, and internal communications—and works closely with Sales, Revenue, Food & Beverage, Rooms Division and other departments to ensure alignment with business priorities and Accor brand standards.
Responsibilities
- Develop and execute the hotel's marketing and communications strategies to strengthen brand positioning, increase awareness, drive revenue opportunities, and support overall commercial objectives.
- Manage all aspects of hotel communications, covering digital marketing, social media, content creation, public relations, media relations, campaigns, promotions, brand communications, and internal communications.
- Collaborate with Sales, Revenue, Food & Beverage, Rooms Division and other departments to align marketing activities with business priorities and Accor brand standards.
Requirements
- Strong written, verbal and interpersonal communication skills.
- Ability to develop engaging ideas, campaigns and content that strengthen the hotel's positioning.
- Understanding of how marketing activities contribute to room, F&B and overall hotel revenue (commercial awareness).
- Strong understanding of social media, digital marketing, online content and digital performance (digital capability).
- Able to manage multiple campaigns, projects and deadlines effectively (planning & organisation).
- Ability to build effective relationships with media, agencies, suppliers, Accor teams and internal stakeholders (relationship management).
- Focused on measurable outcomes and continuous improvement (results orientation).
- Strong understanding of brand consistency and ability to protect and enhance the Pullman brand (brand orientation).