Regional Marketing Manager (East & South East Asia)
AdTech Holding
China, India, Indonesia, Japan, Malaysia +5 moreremotePosted 7 days ago
Skill Required
Marketing-ManagerRegional-Marketing-ManagerDigital-Marketing-ManagerMarketing-SpecialistGrowth-ManagerAPAC-Marketing-ManagerPerformance Marketingetc.)TestNGandFulltime
Key highlights
- Required experience: 3–5 years in marketing with 1–2 years owning a market end-to-end
- Notable requirement: Native Mandarin and working English (B2+)
- Key benefit: Cafeteria benefits system with flexible choices
- Key benefit: Medical services coverage and 10 days fully paid sick leave
- Notable requirement: Hands-on experience running marketing in mainland China with real budget responsibility
- Notable requirement: Practical knowledge of Chinese ecosystem (WeChat, Douyin/RED, Baidu SEM, KOL/MCN)
Role overview
Responsibilities
- Own the regional marketing budget and shape the brand strategy for each market
- Develop and test hypotheses on audiences, USPs and brand perception
- Track local and global competitors, research local platforms (WeChat, Douyin, TikTok, etc.), partners, agencies and events
- Report monthly on key metrics by market: leads, activations, revenue from new clients
- Set acquisition KPIs and plan local campaigns, including paid search (Baidu in China, Google across SEA) via local agencies
- Brief local agencies, review results and localize creatives (landing pages, banners, content)
- Run local events and meetups (e.g. ChinaJoy, regional industry conferences)
- Build and grow communities on local platforms (WeChat accounts, regional groups and channels)
- Manage local brand reputation and work with influencers, KOLs and MCN agencies together with the PR team
- Align with Sales on target markets and priority accounts, hand over qualified leads and track conversion
- Equip Sales with localized materials and support them at events
- Join custdev interviews, build target-audience profiles and share regional insights with the marketing team
Requirements
- Native Mandarin and working English (B2+), enough to present to the global marketing team
- 3–5 years in marketing, including at least 1–2 years owning a direction or market end-to-end, not only executing tasks inside a large team
- Hands-on experience running marketing in mainland China with real budget responsibility: you decided where the money goes and defended those decisions
- Practical knowledge of the Chinese ecosystem: WeChat official accounts, Douyin/RED, Baidu SEM, local KOL/MCN market
- Experience briefing and managing external agencies and contractors
- Track record you can speak to in numbers: leads, cost per lead, conversion to client
- Experience proposing and testing your own hypotheses, then scaling or stopping them
- Comfortable working independently with a manager in a different timezone
Nice to have
- Background in adtech, affiliate, performance marketing or advertising
- Network among Chinese media-buying communities
- Experience in SEA markets (Vietnam, Indonesia, Philippines)
Benefits
- Cafeteria benefits system where you can choose which benefits would fit your individual needs
- Medical services coverage
- Fully covered 10 working days of sick leave per year
- 5 additional day-offs per year
- English and other languages compensation
- Quarterly bonuses
- Annual bonuses
- Corporate events
- Gifts
Additional details
- AdTech Holding is an Innovation hub based in Cyprus, which creates vibrant startup ecosystems and technologies for AdTech & MarTech projects.
- Since 2011, AdTech Holding has been a starting point for an array of industry-leading advertising and digital marketing companies (PropellerAds, Zeydoo etc). Holding brings the most daring ideas to the market and creates cutting-edge solutions to deliver technology globally.
- Originally posted on Himalayas
- Please note, that by applying to this position, you confirm your consent to the processing of your personal data for recruitment purposes.