Posted today · be early
SF Data Cloud consultant
dentsu international
IndiaremotePosted today
Skill Required
Salesforce-Data-Cloud-ConsultantCRM-ConsultantMarketing-Cloud-ConsultantCustomer-Data-Platform-ConsultantData-Cloud-ConsultingSalesforce-Data-Cloud-ArchitectBusiness-Data-Cloud-ConsultantSalesforce-Data-Cloud-DeveloperSalesforce-Data-Cloud-EngineerCloudEmail MarketingtroubleshootingGoogle AdsSalesforceautomationPower BIanalyticsTableauAPIsETLSQLandAIFulltime
Key highlights
- Must-Have Skill: Salesforce Data Cloud Expertise
- Strong SQL proficiency
- Experience with APIs, ETL processes, and data integrations
- Knowledge of customer journeys, lifecycle marketing, personalization
- Preferred Certifications: Salesforce Certified Data Cloud Consultant, Salesforce Marketing Cloud Consultant, Salesforce AI Associate
- Ideal Candidate can build identity resolution frameworks
Role overview
Requirements
- Salesforce Data Cloud Expertise
- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Knowledge of customer journeys, lifecycle marketing, and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media
Nice to have
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
- Preferred Certifications: Salesforce Certified Data Cloud Consultant
- Preferred Certifications: Salesforce Marketing Cloud Consultant
- Preferred Certifications: Salesforce AI Associate
Additional details
- Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.
- Contract Type: Originally posted on Himalayas
