Campaign Operations Manager (Individual Contributor)
Motive
IndiaremotePosted 1 month ago
Skill Required
Marketing-OperationsCampaign-ManagementDigital-MarketingMartechCampaign-Operations-ManagerCampaign-OperationsEmail MarketingSalesforceautomationbuildingHubSpotTestNGandGoAIFulltime
Key highlights
- 5+ years of experience executing campaigns within a marketing operations function.
- Deep expertise with Marketo, Salesforce, and marketing database management.
- Authorized to receive and access commodities and technologies under U.S. Export Administration Regulations.
- Motive serves nearly 100,000 customers across various industries.
- Role involves managing end‑to‑end digital marketing campaigns across integrated, ABM, lifecycle, and partner channels.
- Collaboration with sales, systems, and product marketing to drive efficiency and impact.
Role overview
The Marketing Operations team at Motive serves as the strategic backbone of the company's marketing efforts, building scalable systems and processes, managing the technology stack, and enabling seamless campaign execution. As a Campaign Operations Manager, you will develop and deliver digital marketing campaigns to support go‑to‑market objectives, collaborating with cross‑functional stakeholders on strategy, technical requirements, timelines, and performance optimization.
Responsibilities
- Responsible for end-to-end campaign development and execution, including campaign and email builds, audience segmentation, testing and deployment, and continuous evaluation for process improvements.
- Administer the day-to‑day needs of the marketing automation stack and assist with the integration of additional systems.
- Work with channel managers and marketing ops team to track and deliver campaign KPIs and create recommendations for ongoing optimization.
- Support essential marketing operations processes and initiatives around the lead lifecycle, lead nurturing, data cleansing, and workflow automation.
- Manage multiple campaigns and requests while maintaining high attention to detail and quality of deliverables.
- Contribute to process documentation, templates and enablement; share campaign best practices with teammates and stakeholders.
Requirements
- 5+ years of experience executing campaigns within a marketing operations function.
- Deep hands‑on expertise with Marketo, Salesforce, and marketing database management.
- Superior communication skills; highly organized and self‑motivated.
- Excellent attention to detail and process‑oriented mindset.
- Strong independent project and stakeholder management skills and demonstrated proficiency at handling multiple tasks and projects.
- The applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations.
Nice to have
- Past experience with the following tools is a plus: Pendo, Zuddl, 6Sense, AI automation tools.
Additional details
- Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable.
- Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
- Visit to learn more.
- Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
- Please review our Candidate Privacy Notice here.
- UK Candidate Privacy Notice here.
- All job postings are for existing vacancies. Some interviews or new‑hire training sessions may be held in person at one of our global offices.
- Originally posted on Himalayas.