Campaign Operations Manager (Individual Contributor)
Motive
IndiaremotePosted 6 days ago
Skill Required
Marketing-OperationsCampaign-ManagementDigital-MarketingMartechCampaign-Operations-ManagerCampaign-OperationsEmail MarketingSalesforceautomationbuildingHubSpotTestNGandGoAIFulltime
Key highlights
- Required experience: 5+ years in marketing operations
- Key tools: Marketo and Salesforce
Role overview
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable by providing a single system to manage drivers, vehicles, equipment, and fleet related spend. The company serves nearly 100,000 customers across various industries, including transportation, construction, energy, and the public sector. As Campaign Operations Manager within the Marketing Operations team, you will be responsible for the development and delivery of digital marketing campaigns to support go-to-market objectives, including integrated marketing, ABM, lifecycle marketing, and partner channels. You will partner with cross-functional stakeholders on end-to-end campaign delivery, defining execution strategy, technical requirements, and delivery timelines, while surfacing performance and optimization opportunities.
Responsibilities
- Responsible for end-to-end campaign development and execution, including campaign and email builds, audience segmentation, testing and deployment, and continuous evaluation for process improvements.
- Administer the day-to-day needs of the marketing automation stack and assist with the integration of additional systems.
- Work with channel managers and marketing ops team to track and deliver campaign KPIs and create recommendations for ongoing optimization.
- Support essential marketing operations processes and initiatives around the lead lifecycle, lead nurturing, data cleansing, and workflow automation.
- Manage multiple campaigns and requests while maintaining high attention to detail and quality of deliverables.
- Contribute to process documentation, templates and enablement; share campaign best practices with teammates and stakeholders.
Requirements
- 5+ years of experience executing campaigns within a marketing operations function.
- Deep hands-on expertise with Marketo, Salesforce, and marketing database management.
- Superior communication skills; highly organized and self-motivated.
- Excellent attention to detail and process-oriented mindset.
- Strong independent project and stakeholder management skills and demonstrated proficiency at handling multiple tasks and projects.
- The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.
Nice to have
- Past experience with the following tools is a plus: Pendo, Zuddl, 6Sense, AI automation tools.
Additional details
- Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
- Please review our Candidate Privacy Notice here.
- UK Candidate Privacy Notice here.
- It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
- All job postings are for existing vacancies.
- Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
- Originally posted on Himalayas