Digital Marketing Specialist

Company Description Rayudu Group is a diversified business ecosystem operating across industrial supply, logistics, technology, entertainment, agriculture, fintech, and lifestyle sectors. The group’s mission is to build scalable businesses that create long-term value, strengthen industries, and support sustainable growth. Through a network of brands including Blacore, Ogin Logistics, Crontle, One Flag Entertainment, and Rayudu Farms, the company focuses on innovation and operational excellence. Rayudu Group emphasizes digital transformation and meaningful impact, offering opportunities to work across multiple sectors. The organization is driven by a vision of building strong businesses, creating opportunities, and driving growth. Role Description The Digital Marketing Specialist role is a full-time, on-site position based in Anantapur. The specialist will plan, execute, and optimize digital marketing campaigns across channels, including social media, search, and web platforms, to support brand awareness and lead generation for Rayudu Group and its ecosystem brands. Daily responsibilities include managing social media accounts, creating and scheduling content, monitoring performance, and engaging with online communities. The role involves analyzing web and campaign data, preparing performance reports, and making data-driven recommendations to improve reach, engagement, and conversions. The specialist will collaborate with cross-functional teams to align digital initiatives with business goals, maintain consistent brand messaging, and stay updated on emerging digital trends and tools. Qualifications Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns. Proficiency in Social Media Marketing, including content creation, community management, and platform-specific strategies. Ability to work with Web Analytics tools to track performance, interpret data, and optimize campaigns. Excellent Communication skills, both written and verbal, for cross-functional collaboration and clear reporting. Knowledge of SEO/SEM, email marketing, and basic content marketing strategies is beneficial. Familiarity with marketing automation platforms and CRM tools is an advantage. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Demonstrated ability to work on-site in a dynamic environment, manage multiple projects, and meet deadlines. Show more