Digital marketing (or) Social media executive (1 to 3 years)

Company Description C V Raman Academy is dedicated to empowering students and their families by guiding them toward the right academic opportunities and supporting them with efficient, high-quality training. The academy specializes in IIT-JEE preparation, backed by faculty with more than 20 years of subject-specific training experience. This expertise enables the academy to deliver rigorous and effective instruction that meets the demanding standards of competitive exams. At the same time, C V Raman Academy focuses on student well-being, helping learners manage academic pressure while developing strong values, attitudes, and life skills. Role Description The Digital Marketing / Social Media Executive is a full-time, on-site role based in Coimbatore. This role involves managing and optimizing the academy’s social media channels, creating and scheduling engaging content, and running digital campaigns to increase brand awareness and student engagement. The executive will monitor performance metrics, analyze web and campaign data, and make recommendations to improve reach and conversions. Day-to-day responsibilities include coordinating with academic and administrative teams to promote courses and events, responding to online queries, maintaining a consistent brand voice, and supporting broader online marketing initiatives. Qualifications Candidates should possess strong Social Media Marketing and Online Marketing skills to plan and execute campaigns across platforms. Candidates should possess core Digital Marketing skills to manage paid and organic initiatives, email campaigns, and lead generation activities. Candidates should possess Web Analytics skills to track performance, interpret data, and report on key metrics and campaign outcomes. Candidates should possess excellent Communication skills for crafting clear messages, engaging with audiences, and collaborating with internal teams. 1–3 years of experience in digital marketing or social media roles, preferably in education or related sectors. Working knowledge of major social media platforms, SEO basics, and common marketing tools (e.g., Meta Business Suite, Google Analytics, email marketing tools). Ability to create and adapt content for different audiences; basic design skills using tools such as Canva or similar are an advantage. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. Show more