Copywriter

FamPay

Bengaluru, IndiaPosted 4 months ago

Skill Required

fintechwrittendesignGoFulltime

Key highlights

Sharp, versatile Copywriter required
Write for a Gen‑Z audience
Collaborate with Product, Design, Growth, and Marketing
Fast turnaround from concept to finished brief

Role overview

At Fam, copy is central to the product and brand experience. The company is seeking a sharp, versatile Copywriter to own the written voice across all surfaces, crafting everything from push notifications and in‑app nudges to campaign concepts and social reels for a Gen‑Z audience.

Responsibilities

Own the written voice of Fam across all product and marketing surfaces
Write push notifications, in‑app nudges, performance ads, social campaigns, and scripts for reels
Collaborate closely with Product, Design, Growth, and Marketing teams to ensure copy is clear, on‑brand, and resonates with a Gen‑Z audience
Translate a blank document into a finished brief quickly
Think simultaneously in terms of campaigns and copy
Ensure each sentence contributes positively to the user moment

Requirements

Sharp, versatile Copywriter who can write for a teenage/Gen‑Z audience
Comfortable writing push notifications that drive action as well as ideating campaign concepts and scripting reels
Ability to move rapidly from a blank document to a completed brief
Belief that a single sentence can make or break a user moment

Additional details

Fam is India’s first payments app for everyone above 11, offering online and offline payments through UPI and FamCard
Mission: raise a financially aware generation and reach 250 million+ young users in India
Founded in 2019 by IIT Roorkey alumni and backed by investors such as Elevation Capital, Y‑Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital, Kunal Shah, and Amrish Rao