Digital Marketing Executive

Job Title: Digital Marketing Executive (Fashion & E-commerce) Location: Kochi, Kerala (On-site) Job Type: Full-time About the Role We are looking for a passionate and performance-driven Digital Marketing Executive to join our team and help grow our premium women’s fashion brand. This role combines creativity with data-driven decision-making and is ideal for someone who understands fashion, digital marketing, and e-commerce. You will be responsible for increasing our online visibility, driving traffic, improving search rankings, managing digital campaigns, and helping convert visitors into loyal customers. Key ResponsibilitiesDigital Marketing Plan and execute digital marketing campaigns across Meta, Google, and other relevant platforms. Develop and manage social media marketing strategies to increase brand awareness, engagement, and sales. Manage paid advertising campaigns, optimize budgets, and improve Return on Ad Spend (ROAS). Coordinate marketing campaigns around product launches, seasonal collections, and promotional events. Track campaign performance and provide regular reports with actionable insights. Search Engine Optimization (SEO) Develop and implement on-page, off-page, and technical SEO strategies. Conduct keyword research to improve website rankings and organic traffic. Optimize category pages, product pages, blogs, and landing pages for search engines. Monitor website performance using Google Analytics, Google Search Console, and SEO tools. Stay updated with search engine algorithm changes and implement best practices. E-commerce & Website Work closely with the design and content teams to optimize the online shopping experience. Ensure product pages are optimized with SEO-friendly titles, descriptions, images, and metadata. Monitor website performance, user behavior, and conversion rates to identify growth opportunities. Support website updates, promotions, and new collection launches. Content & Brand Growth Collaborate with photographers, designers, and content creators to execute digital campaigns. Assist in planning influencer marketing collaborations and digital partnerships. Support email marketing, customer retention campaigns, and loyalty initiatives. Research industry trends, competitors, and emerging digital marketing opportunities. Requirements Bachelor’s degree in Marketing, Digital Media, Business, or a related field. 1–3 years of experience in Digital Marketing, preferably in fashion, retail, or e-commerce. Strong understanding of SEO, Google Analytics, Google Search Console, and keyword research. Experience managing Meta Ads and Google Ads campaigns. Familiarity with Shopify or other e-commerce platforms is highly preferred. Understanding of social media trends and content marketing. Excellent analytical, communication, and organizational skills. Ability to work in a fast-paced, collaborative environment. Preferred Skills SEO (On-page, Off-page & Technical SEO) Google Analytics & Search Console Meta Ads & Google Ads Shopify / E-commerce Management Content Marketing Social Media Marketing Performance Marketing Email Marketing Keyword Research Conversion Rate Optimization (CRO) Influencer Marketing Data Analysis & Reporting If you’re passionate about fashion, digital marketing, and building brands that leave a lasting impression, we’d love to hear from you.