Brand Manager

Critical Reflex

WorldwideremotePosted 26 days ago

Skill Required

Brand-ManagementGame-MarketingIndie-Game-MarketingMarketing-ManagerGaming-Industry-MarketingBrand-ManagerBranding-ManagerBrand-Marketing-ManagerMarketing-Brand-ManagerHead-Of-Brand-ManagementBrand-Management-ExecutiveBrand-Strategy-ManagerbuildingDesign PatternsandFulltime

Key highlights

4-5 years of brand marketing experience in the games industry required
Fully remote role with European timezone preference
28 paid vacation days + bank holidays
14 days’ fully paid sick leave per year

Role overview

CRITICAL REFLEX is an indie game publisher specializing in strange, bold, and genre-defiant games. They seek a Brand Manager to build unforgettable, unconventional marketing campaigns for indie games with cult-favorite potential. The role involves owning the strategy for game positioning, audience insights, and creative concepts, including experimental activations and global marketing efforts.

Responsibilities

Developing and executing global marketing strategies built on actual research, audience insights, and deep brand positioning for games that laugh in the face of genre constraints.
Planning and running global activations including industry events, media showcases, and digital stunts.
Concepting and overseeing creative campaigns, especially weird experimental activations designed to haunt a player’s brain for weeks.
Creating and maintaining timelines across marketing ops including production schedules, asset drops, and beats calendars to keep momentum strong.
Collaborating with developers, artists, and external partners to bring assets to life: key art, promos, videos, memes, even the cursed ones we can’t explain in public.
Working with other dangerously smart gremlins across production and community to keep the vibes aligned and the chaos controlled (mostly).

Requirements

4-5 years of brand marketing experience in the games industry (ideally indie, we like it scrappy and weird).
At least 1 game shipped on Steam and/or game consoles.
A strategic mind that can turn business goals into campaigns people actually care about.
A solid grip on brand building and storytelling: voice, tone, aesthetics, emotional hooks.
Experience running full campaigns from idea to execution across social, video, community, press, live events etc.
A portfolio of work that showcases your ability to craft campaigns that hit. We’re talking emotion, identity, reach.
Comfortable creating concepts and creative briefs across multiple mediums.
Excellent communication skills: you can pitch, persuade, and collaborate across teams.
Fluent English speaker/writer.

Nice to have

A love for gaming culture and community, with bonus points if you’re deep into horror, anime, or niche internet rabbit holes.
Other language skills? Big plus.
You cherish shitposting as an artform.

Benefits

Fully remote (preferably based in or near a European timezone for smoother collaboration).
A supportive, non-toxic, and highly creative team environment.
The opportunity to work with some of the most exciting indie developers in the world.
28 paid vacation days per year plus bank holidays.
14 days’ sick leave per year, fully paid.
EAP via Spill.