Marketing Lead
Immunefi
WorldwideremotePosted 16 days ago
Skill Required
Marketing-LeadProduct-MarketingToken-MarketingWeb3-MarketingGTM-StrategyLead-Marketing-ManagerMarketing-Team-LeadDigital-Marketing-LeadMarketing-LeaderHead-of-MarketingGrowth-Marketing-LeadCybersecurityBlockchainautomationdesigningsecuritybuildingwrittendesignRustWeb3.jsandGoAIFulltime
Key highlights
- Direct line to the CEO
- Building from 0 to 1 with full ownership of strategy and execution
- Protecting over $100B in user funds
- 100% remote-first environment with flexible schedule
- High-ownership, early-stage startup environment
- AI-powered marketing systems and agent-based workflows
Role overview
Immunefi is a premier security platform for the decentralized economy, protecting billions of dollars in user funds by connecting ethical hackers with leading blockchain protocols. The company is currently navigating an exciting chapter called 'Refounding,' returning to its roots of high standards, speed, and product excellence. This role involves building the 'Immunefi Engine' for Product GTM and IMU token marketing, working closely with the CEO and leadership team to translate high-level vision into structured marketing roadmap, set strategy, build systems, and execute directly using AI-powered workflows.
Responsibilities
- Build the AI-powered operating layer that makes one person capable of running what would traditionally require a team, including designing and deploying agent-based workflows, automation systems, and reporting infrastructure
- Own go-to-market strategy for core products: Managed Triage and Bug Bounty Program Subscriptions, including defining ideal customer profile, building messaging architecture, and translating complex technical security value into language for founders, protocol teams, and enterprise buyers to drive adoption and ARR
- Lead positioning, narrative, and community engagement for the token, activating security researchers, partners, and communities to build durable network effects and turning the Immunefi ecosystem and institutional relations into a growth engine
- Translate high-level vision into a structured marketing roadmap while bringing independent judgment and reasoning to every decision
- Set the strategy, build systems, and execute directly using AI-powered workflows to compress what would take a large team into what one exceptional person can drive
Requirements
- Strong technical marketing fundamentals with experience defining ICPs, building messaging architectures, and shipping GTM programs that had massively leveraged results
- Experience crafting market positioning and category narratives in fast-moving, technical industries
- Ability to translate highly technical subject matter into language that resonates with different buyer audiences, including founders, protocol teams, and enterprise security buyers
- Experience in a high-ownership role at turnaround, rebuild or early stage startup environments
- High agency and ownership mindset; operates independently and holds self accountable to outcomes
- Fully remote with must maintain 4+ hours of daily overlap with US/EU business hours
Nice to have
- 3+ years of marketing experience with a strong foundation and proven track record in token marketing or Web3 ecosystem growth
- Deep comfort in the Web3 stack (Telegram, Discord, X) and understanding of the nuance of token-based network effects and community psychology
- Background in crypto audits, cybersecurity, blockchain infrastructure, or developer tools marketing
- Established network in the Web3 ecosystem
- Hands-on experience in content programs, PR execution, and event marketing
Benefits
- 100% remote-first work environment, flexible schedule
- Autonomous work environment with trusting, smart, reliable team members
- An opportunity to be building an early-stage company in a dynamically evolving market and industry
- An opportunity to build your own path in the company as we continue to evolve and grow
- A global market (it's fun to meet people from all over the world every day!)
- A chance to make impact and participate in building and securing the ecosystem for smart contracts and the future of money (we're protecting over $100B in user funds)
Additional details
- Direct line to the CEO; turn vision into strategy, own the roadmap, and own the results
- Founding scope: writing the playbook, systems, narrative, and engine; no limits on creativity
- Elite team, high standards, zero bureaucracy
- High-ownership role at turnaround, rebuild or early stage startup environments
- Flourishes in high-stakes environments; believes in Radical Truth and clarity
- Strong written communication skills, capable of producing and overseeing high-stakes public messaging
- We are not looking for someone who will figure it out on the job; we're looking for someone who already knows how to scale products and services successfully from 0 to 1 in a high competitive startup environment
- Use AI tools and agent networks as a natural extension of how you work
- Rapid work pace requires people who are able to immerse themselves quickly
- Capable of autonomous & self-driven work in addition to being able to manage communication across global timezones