Posted today · be early

CRM Manager

Novakid School

WorldwideremotePosted 1 day ago

Skill Required

CRM-ManagerCRM-MarketingDigital-MarketingMarketing-AnalyticsCustomer-Data-PlatformsCRM-ManagementCRM-Marketing-ManagerCRM-Systems-ManagerCRM-Operations-Managerrelated fieldContent MarketinganalyticsdesignSassSQLandAIFulltime

Key highlights

Remote work
Flexible working hours
Proficiency with Bloomreach or similar CDPs
Upper-Intermediate English fluency

Role overview

Novakid School is a next-generation early English learning platform utilizing cutting-edge technology, such as AI-powered games and training apps, and certified professionals in children’s psychology to allow kids worldwide to learn English through play and remote practice with native speakers. We’re looking for a CRM Marketer who excels as a collaborative team player within our fully remote environment. This role involves utilizing various customer insight frameworks to understand and address customer needs effectively, driving engagement through our Customer Data Platform (CDP) Bloomreach.

Responsibilities

Customer Insights and Analysis: Apply various frameworks (such as Jobs To Be Done, Persona Development, Empathy Mapping) to gain a deep understanding of customer pains and needs.
CRM Strategy Development: Use insights derived from customer analysis to develop and execute CRM strategies that enhance customer interaction and drive business results using Bloomreach.
Campaign Execution: Design and implement engaging multichannel campaigns (email, whatsapp, sms, push, ensuring content is tailored to customer segments identified through insight frameworks.
Data-Driven Optimization: Leverage analytics tools to analyze campaign performance and refine strategies based on robust data analysis.
Cross-Functional Collaboration: Work closely with product, sales, product marketing and analytics teams to ensure seamless integration and alignment of CRM strategies with overall business goals.

Requirements

Proficient with Bloomreach or similar CDPs for data management, campaign execution, and analytics.
Skilled in email design and coding using tools like Stripo.
Competent in using analytics platforms and/or SQL for data analysis and decision-making.
Strong communication and collaboration skills, essential for working effectively in a remote team environment.
Proven ability to apply customer insights frameworks effectively to CRM strategies.
High adaptability with a commitment to learning and applying new methodologies in customer insight and CRM.
Bachelor’s degree / course in Marketing, Business Administration, or a related field.
Fluent in English at an Upper-Intermediate level or higher.