Digital Marketing Manager
Go Vocal
WorldwideremotePosted 1 month ago
Skill Required
Digital-MarketingGrowth-MarketingDemand-GenerationAI-MarketingGrowth-HackingDigital-Marketing-ManagerOnline-Marketing-ManagerDigital-Content-Marketing-ManagerDigital-Services-Marketing-ManagerB2B-Digital-Marketing-ManagerDigital-Advertising-ManagerDigital-Marketing-Campaign-ManagerDigital-Marketing-Account-ManagerMarketing-ManagerSalesforceHubSpotWordPressGraphQLSemrushSassSEOandGoogle AnalyticsConversion OptimizationGoAIFulltime
Key highlights
- We’re hiring an AI Growth Marketing Lead to build Go Vocal’s next growth chapter and own and ship our growth experimentation.
- Competitive compensation and benefits package (between 57.5k and 67.5k EUR base).
- Remote work in Europe (CET ± 2).
- Key role in our growth from startup to scale-up (currently 50+ employees).
Role overview
Go Vocal is a gov-tech SaaS scale-up reshaping digital democracy. Our platform has empowered 750,000+ people across 600+ cities in 20+ countries to participate in local decision-making. Our mission is to build stronger democracies by making public decision-making more inclusive, participatory, and responsive. Recognized as Europe's Best Social Impact Startup and featured in The New York Times, Forbes, and TIME magazine, we're on track to reach 2.5 million active participants. This is a digital marketing role where you own outcomes, not a channel. You'll own our most important KPI: qualified pipeline. You'll run the experiments, make real use of AI across the funnel, and decide what we test next to scale demand gen. If you love shipping, learning fast, and using AI to scale what works (not to spam), you'll feel at home here.
Responsibilities
- Own the qualified pipeline KPI and proactively decide what to test to meet targets and scale demand gen exponentially.
- Lead the revision of the funnel and nurturing system to make real use of automations, agents, and AI enrichment and personalization.
- Run founder content distribution, GovTech partnerships, ABM, SEO and AI search visibility, and paid ads (through our agency).
- Test campaigns properly, find the right mix, and execute them to a standard you'd put your name on.
- Manage website ops as a growth surface, including CRO, A/B tests, technical SEO, and the demo request flow.
- Edit pages yourself rather than filing tickets and let conversion data decide what gets built next.
- Create reporting that leadership trusts and Sales actually uses, refreshed automatically.
- Build with AI tools such as n8n, Make, Zapier, Claude, Clay/Apollo, your own scripts or agents.
- Ship digital marketing experiments end to end: hypothesis, build, launch, readout, decision.
- Get things done through people who don't report to you: an agency on paid, a brand team on content, Sales on follow-up.
- Work hands-on with the stack: a CRM (Salesforce or HubSpot), GA4, Ahrefs, a CMS like Webflow.
- Work remotely in Europe (CET ± 2).
Requirements
- Demand gen experimentation experience.
- AI leverage experience.
- Campaigns and channel management experience.
- Website ops as a growth surface experience.
- Measurement and reporting experience.
- Digital marketeer, generalist by personality, curious across the whole funnel.
- Experience building with AI tools: n8n, Make, Zapier, Claude, Clay/Apollo, your own scripts or agents.
- Experience shipping digital marketing experiments end to end: hypothesis, build, launch, readout, decision.
- Experience working through people who don't report to you: an agency on paid, a brand team on content, Sales on follow-up.
- Hands-on experience with the stack: a CRM (Salesforce or HubSpot), GA4, Ahrefs, a CMS like Webflow.
- Remote work in Europe (CET ± 2).
- Care about the work itself: civic engagement, public trust, governments that actually listen.
Benefits
- The opportunity to create social impact at scale by helping local governments engage their communities.
- A key role in our growth from startup to scale-up (currently 50+ employees) and our continued international expansion.
- A healthy, collaborative work culture with autonomy and ownership.
- A diverse, international, and mission-driven team that values both purpose and fun.
- An informal and flexible work environment, including hybrid work options.
- Regular team events, inspiring lunches, quarterly town halls, and annual global retreats.
- 10% of your time is dedicated to personal projects and self-development.
- A competitive compensation and benefits package (between 57.5k and 67.5k EUR base), including 26 days of PTO, a yearly training budget, a collective bonus plan, unlimited access to mental well-being support (via OpenUp), full remote-work flexibility, and more.
Additional details
- Go Vocal is committed to diversity, equity, and inclusion. While we’re proud of our cultural diversity and gender parity, we acknowledge the need for greater racial diversity in our team—and we’re actively working to improve it. We strongly encourage individuals from all backgrounds, experiences, and perspectives to apply.