Marketing Manager
B12
WorldwideremotePosted 1 month ago
Skill Required
Marketing-ManagerGrowth-MarketingDigital-MarketingContent-MarketingCustomer-Acquisition-MarketingMarketing-Brand-ManagerLead-Marketing-ManagerMarketing-Communications-ManagerCustomer-Marketing-ManagerOrganization-Marketing-ManagerDigital-Marketing-ManagerMarketing-Services-ManagerMarketingEmail MarketingbuildingwrittendesignandAIFulltime
Key highlights
- Required minimum 3 years of marketing experience, including 1 year in a senior role.
- Role prioritizes building and scaling marketing channels outside of paid advertising.
- Heavy use of AI tools for marketing workflows, experimentation, and campaign execution is required.
- Position is at an early-stage startup with a product-led growth strategy.
- Company operates as a fully remote workplace.
- Requires experience acquiring small business and prosumer customers.
Role overview
We are an early-stage startup seeking an experienced, creative, AI-forward Marketing Manager to grow and scale our marketing efforts. In this role, you will develop, test, and expand customer acquisition channels with a strong emphasis on building scalable channels beyond paid advertising, identify new growth opportunities, experiment quickly, improve campaign performance, and collaborate across teams as part of our product-led growth strategy to fuel customer acquisition, improve engagement, and expand our customer base.
Responsibilities
- Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs.
- Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels.
- Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution.
- Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials.
- Build a library of creative concepts to communicate value to different buyer personas.
- Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention.
- Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.
Requirements
- Strong startup experience and comfort working in a fast-moving, resourceful environment.
- Heavy user of AI tools and knowledge of how to apply them to grow, automate, and scale marketing efforts.
- Experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition.
- Love of brainstorming new concepts, ad creatives, campaign ideas, and messaging.
- Experience acquiring small businesses and prosumer customers.
- Understanding of how to assess campaign impact and estimate the effort needed to generate results.
- Ability to manage multiple projects simultaneously and identify the fastest path to value.
- Full stack of marketing skills, from ideation to execution and analysis.
- Experience managing paid digital marketing campaigns.
- Excellent command of the English language and strong writing skills.
- Ability to create compelling content for ads, emails, landing pages, and campaigns.
- Creative mindset and an eye for design, brand, and visual communication, and experience authoring copy, images, and videos with AI assistance.
- At least 3 years of marketing experience, including at least 1 year in a senior role.
Benefits
- Fully remote work arrangement
- Safe and inclusive workplace culture
Additional details
- If you’re passionate and skilled but don’t meet every qualification, please apply anyway. Talent, potential, and enthusiasm are highly valued here.
- We particularly encourage applications from women, people of color, underrepresented minorities, and members of the LGBTQIA community.
- Please submit your resume and LinkedIn profile. Feel free to include a brief note introducing yourself and why you’re interested in joining B12.
- Our mission is to empower people to do meaningful work. B12’s AI-powered website builder has been used by over a million businesses and allows users to create a professional website in seconds. Our platform also provides tools for scheduling, payments, and email marketing.
- Founded in 2015, and supported by investors like Breyer Capital, General Catalyst, SV Angel, and Tola Capital.
- Visit to learn more.
- Originally posted on Himalayas